Clients in the News: ROC Airport

Clients in the News: ROC Airport

We are proud to share that our client, the Greater Rochester International Airport, was awarded the 2019 Airports Going Green Award. According to RochesterFirst.com, “The honor, presented by the Chicago Department of Aviation (CDA) and the American Association...
What Role Does Fear Play In Your Work Life?

What Role Does Fear Play In Your Work Life?

Once upon a time I was a radio account executive for the hottest country station in the market. My GM was a dynamic leader who had a knack for making key teaching elements fun and funny scenarios which genuinely stuck with us. One of my favorites was like this: He...
What Will Disney+ Mean For Your Media Plan?

What Will Disney+ Mean For Your Media Plan?

Disney launched its new streaming platform Disney+ less than a week ago, and it’s already a massive success. Over 10-million subscribers signed up on the first day, and its growth is projected to reach 90-million subscribers by 2024. The success of the first week can...
7 Important Technological Trends for 2020 Planning

7 Important Technological Trends for 2020 Planning

2020 planning is here! Are you ready? As marketers, knowledge of current technology is important to keep up with advertising trends. When new technology becomes adopted by the public, more pathways for advertisements are created. Below is a summary of 7 technological...
Video Growth Continues into 2020

Video Growth Continues into 2020

In marketing it is common to hear – video is KING! But this isn’t just some catchy phrase. Video is what digital users are demanding as we move into 2020. Social video consumption is at an all-time high. Consider these statistics*: Video consumption through mobile...
Political Advertising – What You Need to Know

Political Advertising – What You Need to Know

It’s late October – most of the leaves have fallen from their branches, jack-o-lanterns adorn front porches, and political candidate signs are lining the sidewalks and front yards of our neighbors. Yes, political season is in full swing and candidates’ advertising...
How To Build Trust in Client/Agency Relationships

How To Build Trust in Client/Agency Relationships

How do you build trust?  This is the connection that runs deep into your heart.  The place that’s nestled in a spot that’s under the surface, beyond the small talk, and tapped into both individuals’ core values and feelings.  This spot is tough to reach and takes time...
International Credit Union Day

International Credit Union Day

Today, October 17, 2019, is International Credit Union (ICU) Day. It’s been celebrated annually on the third Thursday of October since 1948. It’s a day to “reflect upon the credit union movement’s history, promote its achievements, recognize the hard work and share...