Instagram has introduced a powerful new suite of Insights tools aimed at creators and brands alike.
One major change is the platform can now pinpoint exactly when in a Reel someone tapped “like” and which slide in a carousel earned the most engagement. You can also access post‑level demographic data, including age, gender, location. Before, this information was only available for the overall following.
On top of that, Instagram is now highlighting the specific content that has driven the most new followers, so you can see what’s converting viewers into fans. These updates align with Instagram’s shift to measuring views as the primary performance metric, replacing reach and engagement.
Together, these major updates give creators actionable data to craft more resonant content and smarter growth strategies. Interested in reading more?
➡️ Want to read more about these new insights tools? Read Social Media Today’s article here.
