Major Milestone: Pinterest has reached 600 million monthly active users and announces other news from Q3 2025! Here’s what stands out to us at Wahl Media from Pinterest’s latest update.
- User base grew by 22 million since the last report, expanding across all regions.
- The U.S. still trails behind Europe with fewer active monthly users and less growth quarter over quarter.
- Despite trailing Europe, the U.S. accounts for a majority of Pinterest’s revenue and has the highest ARPU (ad revenue per user).
- On the product side, Pinterest is enhancing its discovery tools with AI-driven features. This includes a visual + conversational assistant to help users find more relevant products.
In short, Pinterest has mastered the inspiration stage; it’s where people go to discover ideas and products they love. Now, the next step is converting that inspiration into action. To realize its full potential, Pinterest needs to help the user seamlessly leap from “I like this” to “I’m buying this”, turning each discovery into a direct purchase.
Want more updates like this? Follow us on LinkedIn stay tuned-in to the latest industry news.