By Dave PerkinsAs TV Networks begin to roll out their premieres for the 2021 Fall TV season, they are faced with the challenge of how to reach viewers in an ever-growing and changing category. Each network is faced with a number of obstacles:Older generations...

By Jarrod AdamsIf you work with the Google Ads platform on a consistent basis, you’ve dealt with policy restrictions, limitations, and disapproved ads.  These are responses to restrictions in categories such as Housing, Credit, Personal Loans, Recruitment and even Addiction Services.  With these restrictions come...

By Katelyn LugoInstagram is an amazing place for brands to advertise their products and services … when done properly! Though Instagram is a widely used and popular app, ALL brands do not belong on this platform.Before we dive into Instagram strategy, let’s discuss the basic...

By Amanda GalleyThe 130+ local market DMAs (including us, Upstate & Central NY) were excited to shift from the crusty Nielsen diary system to a more accurate set top box measurement format (RPD+) in 2018.  We went from quarterly measurement to monthly and could sleep...

By Jarrod Adams “Matchmaker, matchmaker, make me a match, find me a find, catch me a catch.” – Fiddler on the RoofLike the lyrics from the 1971 musical suggest, finding the right match can be daunting, and oftentimes we need to lean on a matchmaker to...

By Julie BurkeWhen we were told on March 12th to work from home for the next two weeks, who could have predicted what was to come?  Flash forward fourteen months, and here we are talking about returning to the office.  Are we ready?  Am I...

By Dave PerkinsThe landscape in which radio consumers listen to their audio continues to change rapidly.  Back in the day, it was only standard AM and FM signals you had to choose from, but as technology evolved, those choices became more numerous and catered to...

By Jarrod Adams With online privacy concerns and legislation on the rise in the United States, Google is stepping up to the plate.  Starting in Q1 of 2022, Google plans to remove third-party cookies from the Chrome browser.  We, as advertisers, benefit from this technology to...

By Dave Perkins College basketball fans hunger for the month of March each year as they fill out their office pool brackets and tune-in for the excitement of March Madness. That is…until 2020. The Covid-19 pandemic forced the cancellations of most conference...

By Julie Burke, I’m an admitted award show junkie. I love watching the red-carpet fashion hits and misses, funny or failing opening monologues, and the long and short acceptance speeches - all while munching on popcorn, sipping some wine, cuddled in my Snuggie on...

By Amanda Galley We’re proud to partner with key healthcare providers in our region. Folks at all levels of these organizations have been working around the clock for months to meet NY State health standards, provide a safe and secure healthcare environment, and deliver...

By Laura DiCaprio Although podcasts themselves are nothing new (they’ve been around in some shape or form since the 1980s), the nuances of the medium are continually changing and evolving. Knowing who listens to podcasts, their media habits, and what programs are offered allow us...

By Katelyn Lugo If you think the new Instagram Reel feature looks reely (get it?) familiar, you would be correct! On August 5th, Instagram debuted Reels, “a new way to create and discover short, entertaining videos on Instagram.” Reels consists of 15 second...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]By Laura DiCaprioWith people taking social distancing precautions and many areas enforcing travel bans and/or restrictions, it's no surprise that summertime travel is down this year. This, combined with a solid number of people still working from home,...

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