By Amanda GalleyThe 130+ local market DMAs (including us, Upstate & Central NY) were excited to shift from the crusty Nielsen diary system to a more accurate set top box measurement format (RPD+) in 2018. We went from quarterly measurement to monthly and could sleep...
By Jarrod Adams “Matchmaker, matchmaker, make me a match, find me a find, catch me a catch.” – Fiddler on the RoofLike the lyrics from the 1971 musical suggest, finding the right match can be daunting, and oftentimes we need to lean on a matchmaker to...
By Julie BurkeWhen we were told on March 12th to work from home for the next two weeks, who could have predicted what was to come? Flash forward fourteen months, and here we are talking about returning to the office. Are we ready? Am I...
By Dave PerkinsThe landscape in which radio consumers listen to their audio continues to change rapidly. Back in the day, it was only standard AM and FM signals you had to choose from, but as technology evolved, those choices became more numerous and catered to...
By Jarrod Adams With online privacy concerns and legislation on the rise in the United States, Google is stepping up to the plate. Starting in Q1 of 2022, Google plans to remove third-party cookies from the Chrome browser. We, as advertisers, benefit from this technology to...
The topic of Smart Speakers came up in our team meeting this week – who has them, what do we use them for, and what platforms we use to access music and podcasts. Before the pandemic, I thought of them as an unnecessary commodity. I...
The topic of Smart Speakers came up in our team meeting this week – who has them, what do we use them for, and what platforms we use to access music and podcasts. Before the pandemic, I thought of them as an unnecessary commodity. I...
We’re in week # 53 of the national pandemic, but vaccine distribution is underway and we’re finally starting to see a light at the end of the tunnel! Once again we can dine at our favorite restaurant, hear live music from our favorite band, and...
By Dave Perkins College basketball fans hunger for the month of March each year as they fill out their office pool brackets and tune-in for the excitement of March Madness. That is…until 2020. The Covid-19 pandemic forced the cancellations of most conference...
By Julie Burke, I’m an admitted award show junkie. I love watching the red-carpet fashion hits and misses, funny or failing opening monologues, and the long and short acceptance speeches - all while munching on popcorn, sipping some wine, cuddled in my Snuggie on...
By Jarrod Adams When YouTube was developed in 2005, desktop computers were the main platforms where people viewed its content. In 2012, the first YouTube app launched, and 35% of smartphone users were viewing its content on their mobile devices. Today, the majority of YouTube...
By Laura DiCaprio When our client, The Law Offices of Kenneth Hiller, decided to expand the firm's services to include Personal Injury Law (PI), we knew that new creative would be necessary to effectively communicate the new offering to the public. We are fortunate to...
By Katelyn Lugo This week, as part of an ongoing effort to recognize the work our clients are doing to deliver healthcare solutions to their communities in the wake of the COVID pandemic, we are highlighting UR Medicine. The health system has been invaluable in...
By Laura DiCaprio Everything about the Super Bowl has grown since the game first premiered in 1967. Viewership and ratings have increased steadily, the Half Time show has become flashier and more elaborate, and audiences can tune into the game on devices anywhere....
By Amanda Galley We’re proud to partner with key healthcare providers in our region. Folks at all levels of these organizations have been working around the clock for months to meet NY State health standards, provide a safe and secure healthcare environment, and deliver...
By Laura DiCaprio Digital Media Manager Jarrod Adams has A LOT going on. Not only is he involved with writing and managing the digital strategy for the majority of our clients, but he's also an avid beer brewer, wood worker, world traveler, and new father....
By Laura DiCaprio Although podcasts themselves are nothing new (they’ve been around in some shape or form since the 1980s), the nuances of the medium are continually changing and evolving. Knowing who listens to podcasts, their media habits, and what programs are offered allow us...
By Laura DiCaprio and Katelyn Lugo Political season is here! Which means “I’m __ and I approve this message!” ads will be appearing all over your internet-connected devices and TVs soon, especially on social media. Social media usage is at an all-time high...
By Laura DiCaprio Each Fall we ready ourselves and our media schedules for political season. Although each year is unpredictable, our experience and access to reliable projections help us prepare for limited preemptions and schedule disruptions. So how's 2020 shaping up so far, and...
By Laura DiCaprio The United Way announced yesterday that it received a $4M grant from ESL Federal Credit Union. The pandemic has increased the demand for The United Way's services, and the grant will immensely help their efforts in the Greater Rochester Area. More...
By Katelyn Lugo If you think the new Instagram Reel feature looks reely (get it?) familiar, you would be correct! On August 5th, Instagram debuted Reels, “a new way to create and discover short, entertaining videos on Instagram.” Reels consists of 15 second...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]By Laura DiCaprioWith people taking social distancing precautions and many areas enforcing travel bans and/or restrictions, it's no surprise that summertime travel is down this year. This, combined with a solid number of people still working from home,...
By Laura DiCaprio Over the past few months, as people stopped commuting to the office and started working from home, it was assumed that overall radio listenership must be trending downwards. People only listen to the radio in their cars, right? Not so, according...
By Laura DiCaprio When the lockdown first happened in March, many people relied on their social media feeds to get information on the pandemic and to satisfy their need to interact with others. As a result, many platforms saw significant growth and usage from...
by Laura DiCapio The next five blog posts will share research and insights into the current state of the media. People are no longer confined to their homes due to the quarantine, but are not quite back to their usual media routines pre-quarantine. So, how...
Managing Partner Amanda Galley is passionate about the people in her life. Whether it's her family, her team at Wahl Media, her clients, or the kids she coaches, she's always available to help or to offer advice. It's this dedication and passion for people that...
By Amanda Galley Analyzing campaign metrics and identifying returns has become a moving target during the pandemic. As I was preparing an outline for a client review yesterday, I found myself a little sad at rethinking the term YOY (year over year) for...
By Laura DiCaprio As the U.S. begins to open back up in stages, the market is slowly starting to recover. With the COVID-19 pandemic hitting the automotive industry particularly hard (Toyota, Honda, and Hyundai reporting double-digit sales losses in May 2020 compared to...
By Laura DiCaprio When I left the office for the day on Friday, March 13, stopping to say goodbye to my coworkers on the way out, I didn’t know that would be my last day working in-person with my team for the foreseeable future....
By Jarrod Adams YouTube continues to flex its muscles in the realm of digital TV viewing by introducing a new program, YouTube Select. This new “made for TV” program segments content into popular categories including Entertainment & Pop Culture, Beauty & Fashion, Food &...
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