Smart Speaker Growth and 2021 Audio Trends

Published March 31, 2021 149 Views

Smart Speaker Growth and 2021 Audio Trends

By Laura DiCaprio The topic of Smart Speakers came up in our team meeting this week – who has them, what do we use them for, and what platforms we use to access music and podcasts. Before the pandemic, I thought of them as an unnecessary commodity. I now have five spread out across my house...

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Keeping Social Media Entertaining with Short Form Video

Published March 24, 2021 138 Views

Keeping Social Media Entertaining with Short Form Video

By Katelyn Lugo 2020 was arguably one of the most difficult, uncertain years in recent history. 2020’s bad vibes spilled over into our social media feeds, and we were bombarded with negative articles, posts, and videos. In order to escape the negativity but still engage with social mediums,...

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Media Consumption in 2021: Will our 2020 Media Habits Stay?

Published March 17, 2021 282 Views

Media Consumption in 2021:  Will our 2020 Media Habits Stay?

By Amanda Galley  We’re in week # 53 of the national pandemic, but vaccine distribution is underway and we’re finally starting to see a light at the end of the tunnel! Once again we can dine at our favorite restaurant, hear live music from our favorite band, and feel the sun on o...

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March Madness is Back But How We View It Is Changing

Published March 10, 2021 222 Views

March Madness is Back But How We View It Is Changing

By Dave Perkins  College basketball fans hunger for the month of March each year as they fill out their office pool brackets and tune-in for the excitement of March Madness.  That is…until 2020.  The Covid-19 pandemic forced the cancellations of most conference basketball to...

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The Steady Decline of Awards Show Ratings

Published March 5, 2021 193 Views

The Steady Decline of Awards Show Ratings

By Julie Burke  I’m an admitted award show junkie.  I love watching the red-carpet fashion hits and misses, funny or failing opening monologues, and the long and short acceptance speeches - all while munching on popcorn, sipping some wine, cuddled in my Snuggie on my couch. ...

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From Desktop to Mobile to CTVs: The Shift in YouTube Viewership

Published February 24, 2021 160 Views

From Desktop to Mobile to CTVs: The Shift in YouTube Viewership

By Jarrod Adams When YouTube was developed in 2005, desktop computers were the main platforms where people viewed its content. In 2012, the first YouTube app launched, and 35% of smartphone users were viewing its content on their mobile devices. Today, the majority of YouTube videos are viewed on...

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New Creative Launched for The Law Offices of Kenneth Hiller

Published February 15, 2021 193 Views

New Creative Launched for The Law Offices of Kenneth Hiller

By Laura DiCaprio When our client, The Law Offices of Kenneth Hiller, decided to expand the firm's services to include Personal Injury Law (PI), we knew that new creative would be necessary to effectively communicate the new offering to the public. We are fortunate to work with many crea...

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Wahl Media Clients in the News – UR Medicine

Published February 10, 2021 171 Views

Wahl Media Clients in the News – UR Medicine

By Katelyn Lugo This week, as part of an ongoing effort to recognize the work our clients are doing to deliver healthcare solutions to their communities in the wake of the COVID pandemic, we are highlighting UR Medicine. The health system has been invaluable in providing information, care, and no...

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Super Bowl Weekend; How are We Watching the Big Game?

Published February 3, 2021 159 Views

Super Bowl Weekend; How are We Watching the Big Game?

By Laura DiCaprio  Everything about the Super Bowl has grown since the game first premiered in 1967.  Viewership and ratings have increased steadily, the Half Time show has become flashier and more elaborate, and audiences can tune into the game on devices anywhere.  As the game ha...

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Wahl Media Clients in the News - Kinney Drugs

Published January 22, 2021 180 Views

Wahl Media Clients in the News - Kinney Drugs

By Amanda Galley We’re proud to partner with key healthcare providers in our region.  Folks at all levels of these organizations have been working around the clock for months to meet NY State health standards, provide a safe and secure healthcare environment, and deliver healthcare sol...

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Five Minutes with Jarrod Adams, Digital Media Manager

Published October 29, 2020 404 Views

Five Minutes with Jarrod Adams, Digital Media Manager

By Laura DiCaprio Digital Media Manager Jarrod Adams has A LOT going on. Not only is he involved with writing and managing the digital strategy for the majority of our clients, but he's also an avid beer brewer, wood worker, world traveler, and new father. Even with everything on his plate he...

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How the Pandemic Affected Podcast Listenership

Published September 30, 2020 544 Views

How the Pandemic Affected Podcast Listenership

By Laura DiCaprio Although podcasts themselves are nothing new (they’ve been around in some shape or form since the 1980s), the nuances of the medium are continually changing and evolving. Knowing who listens to podcasts, their media habits, and what programs are offered allow us media folk...

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Understanding Social Media Political Advertising Policies

Published September 10, 2020 456 Views

Understanding Social Media Political Advertising Policies

By Laura DiCaprio and Katelyn Lugo   Political season is here! Which means “I’m __ and I approve this message!” ads will be appearing all over your internet-connected devices and TVs soon, especially on social media. Social media usage is at an all-time high across all a...

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Advertising During the 2020 Political Season - What You Should Know

Published August 27, 2020 384 Views

Advertising During the 2020 Political Season - What You Should Know

By Laura DiCaprio  Each Fall we ready ourselves and our media schedules for political season. Although each year is unpredictable, our experience and access to reliable projections help us prepare for limited preemptions and schedule disruptions. So how's 2020 shaping up so far, and...

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Clients in the News: ESL Gives $4M Grant to The United Way

Published August 19, 2020 400 Views

Clients in the News: ESL Gives $4M Grant to The United Way

By Laura DiCaprio  The United Way announced yesterday that it received a $4M grant from ESL Federal Credit Union. The pandemic has increased the demand for The United Way's services, and the grant will immensely help their efforts in the Greater Rochester Area. More details on the grant...

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Introducing Instagram Reels

Published August 13, 2020 344 Views

Introducing Instagram Reels

By Katelyn Lugo   If you think the new Instagram Reel feature looks reely (get it?) familiar, you would be correct! On August 5th, Instagram debuted Reels, “a new way to create and discover short, entertaining videos on Instagram.” Reels consists of 15 second single or multi-v...

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Current Trends in Outdoor - Available Impressions are Down

Published August 10, 2020 298 Views

Current Trends in Outdoor - Available Impressions are Down

By Laura DiCaprio With people taking social distancing precautions and many areas enforcing travel bans and/or restrictions, it's no surprise that summertime travel is down this year. This, combined with a solid number of people still working from home, has dramatically cut down on the number...

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Current Trends in Audio - Radio is Holding Steady

Published July 30, 2020 597 Views

Current Trends in Audio - Radio is Holding Steady

By Laura DiCaprio  Over the past few months, as people stopped commuting to the office and started working from home, it was assumed that overall radio listenership must be trending downwards. People only listen to the radio in their cars, right? Not so, according to recent polls. Although l...

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Current Trends in Social Media - Significant Growth Since March 2020

Published July 28, 2020 395 Views

Current Trends in Social Media - Significant Growth Since March 2020

By Laura DiCaprio  When the lockdown first happened in March, many people relied on their social media feeds to get information on the pandemic and to satisfy their need to interact with others. As a result, many platforms saw significant growth and usage from March through July 2020. B...

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Current Trends in Video - Where People are Watching

Published July 23, 2020 335 Views

Current Trends in Video - Where People are Watching

by Laura DiCapio The next five blog posts will share research and insights into the current state of the media. People are no longer confined to their homes due to the quarantine, but are not quite back to their usual media routines pre-quarantine. So, how is this in-limbo period of time affectin...

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Five Minutes with Amanda Galley, Managing Partner

Published July 8, 2020 358 Views

Five Minutes with Amanda Galley, Managing Partner

Managing Partner Amanda Galley is passionate about the people in her life. Whether it's her family, her team at Wahl Media, her clients, or the kids she coaches, she's always available to help or to offer advice. It's this dedication and passion for people that make her a strong lea...

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Rewriting the Rules of Measurement

Published June 24, 2020 372 Views

Rewriting the Rules of Measurement

By Amanda Galley   Analyzing campaign metrics and identifying returns has become a moving target during the pandemic. As I was preparing an outline for a client review yesterday, I found myself a little sad at rethinking the term YOY (year over year) for my narrative. During the...

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June 2020 Trends in Automotive and How to Reach Buyers

Published June 11, 2020 471 Views

June 2020 Trends in Automotive and How to Reach Buyers

By Laura DiCaprio   As the U.S. begins to open back up in stages, the market is slowly starting to recover. With the COVID-19 pandemic hitting the automotive industry particularly hard (Toyota, Honda, and Hyundai reporting double-digit sales losses in May 2020 compared to May 2019), news...

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Office Updates

Published June 4, 2020 540 Views

Office Updates

By Laura DiCaprio  When I left the office for the day on Friday, March 13, stopping to say goodbye to my coworkers on the way out, I didn’t know that would be my last day working in-person with my team for the foreseeable future. We all left the office that day fully intending to be ba...

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YouTube Enters the Connected TV Category with YouTube Select

Published May 27, 2020 394 Views

YouTube Enters the Connected TV Category with YouTube Select

By Jarrod Adams YouTube continues to flex its muscles in the realm of digital TV viewing by introducing a new program, YouTube Select. This new “made for TV” program segments content into popular categories including Entertainment & Pop Culture, Beauty & Fashion, Food &am...

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Our Team's Favorite Online Learning Resources - Part 2

Published May 6, 2020 517 Views

Our Team's Favorite Online Learning Resources - Part 2

By Laura DiCaprio This morning eMarketer and Business Insider Intelligence announced that they are launching a new Insider Intelligence product: the eMarketer Briefing. This enhanced newsletter “will take you beyond the news with data, analysis, and context on digital transformation in...

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Our Team's Favorite Online Learning Resources - Part 1

Published April 29, 2020 529 Views

Our Team's Favorite Online Learning Resources - Part 1

By Laura DiCaprio   I’m fortunate to work with a team that values personal growth and educational opportunities. Internal emails are often circulated bringing attention to interesting webinars, articles from industry experts, and conference opportunities.   LinkedIn recen...

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Five Brands Displaying Leadership with COVID Response Campaigns  

Published April 23, 2020 540 Views

Five Brands Displaying Leadership with COVID Response Campaigns  

by Laura DiCaprio   Within a period of a few short weeks, brands had to make an immediate decision – to continue on with their pre-COVID messaging or create something new that addressed the crisis. Many brands have risen to this challenge by both connecting with consumers with inspi...

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Advertising the Plastic Bag Ban: How Kinney Drugs Turned an Inconvenience into a Celebration

Published March 3, 2020 1009 Views

Advertising the Plastic Bag Ban: How Kinney Drugs Turned an Inconvenience into a Celebration

By Laura DiCaprio  New York State’s plastic ban went into effect over the weekend, which prohibits the distribution of plastic carryout bags by certain retailers. Shoppers will be required to bring their own reusable bags to stores or opt for a carryout paper bag. Stores have had a...

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Five Minutes with Reggie Johnson, Regional Director of Business Development

Published February 26, 2020 803 Views

Five Minutes with Reggie Johnson, Regional Director of Business Development

By Laura DiCaprio    We are very excited to introduce a new Wahl Media team member! Reggie Johnson, Jr. was recently hired as our Regional Director of Business Development and will act as the main point of contact in our Fort Lauderdale, Florida location. Reggie has over 15 years of...

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