How the Pandemic Affected Podcast Listenership

Published: September 30, 2020 9:34am 84 Views

How the Pandemic Affected Podcast Listenership

By Laura DiCaprio Although podcasts themselves are nothing new (they’ve been around in some shape or form since the 1980s), the nuances of the medium are continually changing and evolving. Knowing who listens to podcasts, their media habits, and what programs are offered allow us media folk...

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Understanding Social Media Political Advertising Policies

Published: September 10, 2020 1:40pm 139 Views

Understanding Social Media Political Advertising Policies

By Laura DiCaprio and Katelyn Lugo   Political season is here! Which means “I’m __ and I approve this message!” ads will be appearing all over your internet-connected devices and TVs soon, especially on social media. Social media usage is at an all-time high across all a...

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Advertising During the 2020 Political Season - What You Should Know

Published: August 27, 2020 11:02am 166 Views

Advertising During the 2020 Political Season - What You Should Know

By Laura DiCaprio  Each Fall we ready ourselves and our media schedules for political season. Although each year is unpredictable, our experience and access to reliable projections help us prepare for limited preemptions and schedule disruptions. So how's 2020 shaping up so far, and...

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Clients in the News: ESL Gives $4M Grant to The United Way

Published: August 19, 2020 9:05am 206 Views

Clients in the News: ESL Gives $4M Grant to The United Way

By Laura DiCaprio  The United Way announced yesterday that it received a $4M grant from ESL Federal Credit Union. The pandemic has increased the demand for The United Way's services, and the grant will immensely help their efforts in the Greater Rochester Area. More details on the grant...

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Introducing Instagram Reels

Published: August 13, 2020 8:10am 173 Views

Introducing Instagram Reels

By Katelyn Lugo   If you think the new Instagram Reel feature looks reely (get it?) familiar, you would be correct! On August 5th, Instagram debuted Reels, “a new way to create and discover short, entertaining videos on Instagram.” Reels consists of 15 second single or multi-v...

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Current Trends in Outdoor - Available Impressions are Down

Published: August 10, 2020 4:43pm 152 Views

Current Trends in Outdoor - Available Impressions are Down

By Laura DiCaprio With people taking social distancing precautions and many areas enforcing travel bans and/or restrictions, it's no surprise that summertime travel is down this year. This, combined with a solid number of people still working from home, has dramatically cut down on the number...

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Current Trends in Audio - Radio is Holding Steady

Published: July 30, 2020 12:58pm 207 Views

Current Trends in Audio - Radio is Holding Steady

By Laura DiCaprio  Over the past few months, as people stopped commuting to the office and started working from home, it was assumed that overall radio listenership must be trending downwards. People only listen to the radio in their cars, right? Not so, according to recent polls. Although l...

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Current Trends in Social Media - Significant Growth Since March 2020

Published: July 28, 2020 8:32am 193 Views

Current Trends in Social Media - Significant Growth Since March 2020

By Laura DiCaprio  When the lockdown first happened in March, many people relied on their social media feeds to get information on the pandemic and to satisfy their need to interact with others. As a result, many platforms saw significant growth and usage from March through July 2020. B...

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Current Trends in Video - Where People are Watching

Published: July 23, 2020 12:17pm 187 Views

Current Trends in Video - Where People are Watching

by Laura DiCapio The next five blog posts will share research and insights into the current state of the media. People are no longer confined to their homes due to the quarantine, but are not quite back to their usual media routines pre-quarantine. So, how is this in-limbo period of time affectin...

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Five Minutes with Amanda Galley, Managing Partner

Published: July 8, 2020 3:06pm 197 Views

Five Minutes with Amanda Galley, Managing Partner

Managing Partner Amanda Galley is passionate about the people in her life. Whether it's her family, her team at Wahl Media, her clients, or the kids she coaches, she's always available to help or to offer advice. It's this dedication and passion for people that make her a strong lea...

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Rewriting the Rules of Measurement

Published: June 24, 2020 9:48am 223 Views

Rewriting the Rules of Measurement

By Amanda Galley   Analyzing campaign metrics and identifying returns has become a moving target during the pandemic. As I was preparing an outline for a client review yesterday, I found myself a little sad at rethinking the term YOY (year over year) for my narrative. During the...

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June 2020 Trends in Automotive and How to Reach Buyers

Published: June 11, 2020 9:49am 271 Views

June 2020 Trends in Automotive and How to Reach Buyers

By Laura DiCaprio   As the U.S. begins to open back up in stages, the market is slowly starting to recover. With the COVID-19 pandemic hitting the automotive industry particularly hard (Toyota, Honda, and Hyundai reporting double-digit sales losses in May 2020 compared to May 2019), news...

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Office Updates

Published: June 4, 2020 9:27am 357 Views

Office Updates

By Laura DiCaprio  When I left the office for the day on Friday, March 13, stopping to say goodbye to my coworkers on the way out, I didn’t know that would be my last day working in-person with my team for the foreseeable future. We all left the office that day fully intending to be ba...

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YouTube Enters the Connected TV Category with YouTube Select

Published: May 27, 2020 1:23pm 230 Views

YouTube Enters the Connected TV Category with YouTube Select

By Jarrod Adams YouTube continues to flex its muscles in the realm of digital TV viewing by introducing a new program, YouTube Select. This new “made for TV” program segments content into popular categories including Entertainment & Pop Culture, Beauty & Fashion, Food &am...

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Our Team's Favorite Online Learning Resources - Part 2

Published: May 6, 2020 1:29pm 307 Views

Our Team's Favorite Online Learning Resources - Part 2

By Laura DiCaprio This morning eMarketer and Business Insider Intelligence announced that they are launching a new Insider Intelligence product: the eMarketer Briefing. This enhanced newsletter “will take you beyond the news with data, analysis, and context on digital transformation in...

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Our Team's Favorite Online Learning Resources - Part 1

Published: April 29, 2020 2:30pm 328 Views

Our Team's Favorite Online Learning Resources - Part 1

By Laura DiCaprio   I’m fortunate to work with a team that values personal growth and educational opportunities. Internal emails are often circulated bringing attention to interesting webinars, articles from industry experts, and conference opportunities.   LinkedIn recen...

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Five Brands Displaying Leadership with COVID Response Campaigns  

Published: April 23, 2020 10:42am 363 Views

Five Brands Displaying Leadership with COVID Response Campaigns  

by Laura DiCaprio   Within a period of a few short weeks, brands had to make an immediate decision – to continue on with their pre-COVID messaging or create something new that addressed the crisis. Many brands have risen to this challenge by both connecting with consumers with inspi...

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Advertising the Plastic Bag Ban: How Kinney Drugs Turned an Inconvenience into a Celebration

Published: March 3, 2020 12:19pm 781 Views

Advertising the Plastic Bag Ban: How Kinney Drugs Turned an Inconvenience into a Celebration

By Laura DiCaprio  New York State’s plastic ban went into effect over the weekend, which prohibits the distribution of plastic carryout bags by certain retailers. Shoppers will be required to bring their own reusable bags to stores or opt for a carryout paper bag. Stores have had a...

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Five Minutes with Reggie Johnson, Regional Director of Business Development

Published: February 26, 2020 9:15am 554 Views

Five Minutes with Reggie Johnson, Regional Director of Business Development

By Laura DiCaprio    We are very excited to introduce a new Wahl Media team member! Reggie Johnson, Jr. was recently hired as our Regional Director of Business Development and will act as the main point of contact in our Fort Lauderdale, Florida location. Reggie has over 15 years of...

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Five Minutes with Jessica Lin, Accounting Specialist

Published: February 19, 2020 2:51pm 424 Views

Five Minutes with Jessica Lin, Accounting Specialist

By Laura DiCaprio In 2018 as our client list grew and the number of campaigns we were executing increased, it became clear that we needed to add another team member to help reconcile the hundreds of invoices that needed to be processed each month. The search process was extensive but the moment w...

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Five Minutes with Dave Perkins, VP of Media

Published: February 13, 2020 11:15am 548 Views

Five Minutes with Dave Perkins, VP of Media

By Laura DiCaprio  Dave Perkins joined Wahl Media in 2017 as a media buyer and account lead for some of our biggest clients, including Faraci Lange Attorneys, Crouse Health, Community First Credit Union, AmeriCU Credit Union, and Kinney Drugs. But Dave’s contributions to Wahl Media ext...

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Comparison is the Thief of Joy

Published: February 5, 2020 12:47pm 842 Views

Comparison is the Thief of Joy

By Amanda Galley Let’s face it, even the strongest and most confident of us will compare ourselves or our business to others.  Doesn’t everything look better when you’re watching the movie montage version?  You can’t see the hours and late nights poured into...

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Commercial Previews for Super Bowl LIV

Published: January 31, 2020 9:30am 425 Views

Commercial Previews for Super Bowl LIV

By Laura DiCaprio   This Sunday's Super Bowl will air around 50 commercials during the big game. AdWeek released a sneak peak of a few of these ads, but the majority will debut during the game itself. Check them out and let us know which are your favorites!

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Volvo Launches Interactive Super Bowl Social Media Campaign: #VolvoSafety Sunday

Published: January 29, 2020 2:28pm 478 Views

Volvo Launches Interactive Super Bowl Social Media Campaign: #VolvoSafety Sunday

By Laura DiCaprio Swedish car company Volvo created an interactive campaign to reach consumers on Super Bowl Sunday. It’s widely known that television commercials that air during the annual game are pricey. FOX is reportedly selling national :30 second commercials for approximately $...

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Super Bowl Saturday?

Published: January 23, 2020 2:35pm 427 Views

Super Bowl Saturday?

  A New York teenager has launched a petition to convince the NFL to move the Super Bowl from Sunday to Saturday on the basis more children could enjoy the game. This made us think about the potential of a major change like this one and what it might look like for media consumption,...

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Thinking of a Snapchat or Pinterest Campaign? Which Should You Choose?

Published: January 22, 2020 11:43am 370 Views

Thinking of a Snapchat or Pinterest Campaign? Which Should You Choose?

By Katelyn Lugo According to eMarketer, Pinterest officially has more users than Snapchat in the U.S., and the gap between the two will continue to grow larger with Pinterest in the lead. When first reading this news, I couldn’t help but think, “These two apps have completely differen...

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Spotify Unveils Streaming Ad Insertion Tool

Published: January 20, 2020 2:44pm 347 Views

Spotify Unveils Streaming Ad Insertion Tool

By Laura DiCaprio   The annual Consumer Electronics Show (CES) took place in Las Vegas last week, announcing new products and technologies in the consumer electronics industry. Spotify had an announcement that was particularly valuable to us media buyers – the unveiling of Spotify P...

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Snapchat: Quick Facts and Audience Insights

Published: January 20, 2020 2:39pm 380 Views

Snapchat: Quick Facts and Audience Insights

By Laura DiCaprio   Last week Wahl Media’s Digital Strategist Katelyn Lugo presented an agency-wide tutorial on Snapchat. Katelyn manages the agency’s Snapchat campaigns and as the platform becomes more popular she wanted to update the team on current Snapchat facts and best p...

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Time Flies - It’s up to You to be the Navigator

Published: January 20, 2020 2:29pm 351 Views

Time Flies - It’s up to You to be the Navigator

By Amanda Galley, 12/29/2019   As marketers and especially media buyers, we have an intimate relationship with time.  Our entire world revolves around time; we literally buy and sell time.  Our success depends on our ability to capture time at the right price, on t...

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Clients in the News: ROC Airport

Published: December 12, 2019 5:52pm 407 Views

Clients in the News: ROC Airport

By Laura DiCaprio   We are proud to share that our client, the Greater Rochester International Airport, was awarded the 2019 Airports Going Green Award. According to RochesterFirst.com, “The honor, presented by the Chicago Department of Aviation (CDA) and the American Associa...

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