News and Views

By Laura DiCaprio Although podcasts themselves are nothing new (they’ve been around in some shape or form since the 1980s), the nuances of the medium are continually changing and evolving. Knowing who listens to podcasts, their media habits, and what programs are offered allow us media folk...

By Laura DiCaprio and Katelyn Lugo   Political season is here! Which means “I’m __ and I approve this message!” ads will be appearing all over your internet-connected devices and TVs soon, especially on social media. Social media usage is at an all-time high across all a...

By Laura DiCaprio  Each Fall we ready ourselves and our media schedules for political season. Although each year is unpredictable, our experience and access to reliable projections help us prepare for limited preemptions and schedule disruptions. So how's 2020 shaping up so far, and...

By Laura DiCaprio  The United Way announced yesterday that it received a $4M grant from ESL Federal Credit Union. The pandemic has increased the demand for The United Way's services, and the grant will immensely help their efforts in the Greater Rochester Area. More details on the grant...

By Katelyn Lugo   If you think the new Instagram Reel feature looks reely (get it?) familiar, you would be correct! On August 5th, Instagram debuted Reels, “a new way to create and discover short, entertaining videos on Instagram.” Reels consists of 15 second single or multi-v...

By Laura DiCaprio With people taking social distancing precautions and many areas enforcing travel bans and/or restrictions, it's no surprise that summertime travel is down this year. This, combined with a solid number of people still working from home, has dramatically cut down on the number...

By Laura DiCaprio  Over the past few months, as people stopped commuting to the office and started working from home, it was assumed that overall radio listenership must be trending downwards. People only listen to the radio in their cars, right? Not so, according to recent polls. Although l...

By Laura DiCaprio  When the lockdown first happened in March, many people relied on their social media feeds to get information on the pandemic and to satisfy their need to interact with others. As a result, many platforms saw significant growth and usage from March through July 2020. B...

by Laura DiCapio The next five blog posts will share research and insights into the current state of the media. People are no longer confined to their homes due to the quarantine, but are not quite back to their usual media routines pre-quarantine. So, how is this in-limbo period of time affectin...

Managing Partner Amanda Galley is passionate about the people in her life. Whether it's her family, her team at Wahl Media, her clients, or the kids she coaches, she's always available to help or to offer advice. It's this dedication and passion for people that make her a strong lea...

By Amanda Galley   Analyzing campaign metrics and identifying returns has become a moving target during the pandemic. As I was preparing an outline for a client review yesterday, I found myself a little sad at rethinking the term YOY (year over year) for my narrative. During the...

By Laura DiCaprio   As the U.S. begins to open back up in stages, the market is slowly starting to recover. With the COVID-19 pandemic hitting the automotive industry particularly hard (Toyota, Honda, and Hyundai reporting double-digit sales losses in May 2020 compared to May 2019), news...

By Laura DiCaprio  When I left the office for the day on Friday, March 13, stopping to say goodbye to my coworkers on the way out, I didn’t know that would be my last day working in-person with my team for the foreseeable future. We all left the office that day fully intending to be ba...

By Jarrod Adams YouTube continues to flex its muscles in the realm of digital TV viewing by introducing a new program, YouTube Select. This new “made for TV” program segments content into popular categories including Entertainment & Pop Culture, Beauty & Fashion, Food &am...

By Laura DiCaprio This morning eMarketer and Business Insider Intelligence announced that they are launching a new Insider Intelligence product: the eMarketer Briefing. This enhanced newsletter “will take you beyond the news with data, analysis, and context on digital transformation in...

By Laura DiCaprio   I’m fortunate to work with a team that values personal growth and educational opportunities. Internal emails are often circulated bringing attention to interesting webinars, articles from industry experts, and conference opportunities.   LinkedIn recen...

by Laura DiCaprio   Within a period of a few short weeks, brands had to make an immediate decision – to continue on with their pre-COVID messaging or create something new that addressed the crisis. Many brands have risen to this challenge by both connecting with consumers with inspi...

By Laura DiCaprio  New York State’s plastic ban went into effect over the weekend, which prohibits the distribution of plastic carryout bags by certain retailers. Shoppers will be required to bring their own reusable bags to stores or opt for a carryout paper bag. Stores have had a...

By Laura DiCaprio    We are very excited to introduce a new Wahl Media team member! Reggie Johnson, Jr. was recently hired as our Regional Director of Business Development and will act as the main point of contact in our Fort Lauderdale, Florida location. Reggie has over 15 years of...

By Laura DiCaprio In 2018 as our client list grew and the number of campaigns we were executing increased, it became clear that we needed to add another team member to help reconcile the hundreds of invoices that needed to be processed each month. The search process was extensive but the moment w...

By Laura DiCaprio  Dave Perkins joined Wahl Media in 2017 as a media buyer and account lead for some of our biggest clients, including Faraci Lange Attorneys, Crouse Health, Community First Credit Union, AmeriCU Credit Union, and Kinney Drugs. But Dave’s contributions to Wahl Media ext...

By Amanda Galley Let’s face it, even the strongest and most confident of us will compare ourselves or our business to others.  Doesn’t everything look better when you’re watching the movie montage version?  You can’t see the hours and late nights poured into...

By Laura DiCaprio   This Sunday's Super Bowl will air around 50 commercials during the big game. AdWeek released a sneak peak of a few of these ads, but the majority will debut during the game itself. Check them out and let us know which are your favorites!

By Laura DiCaprio Swedish car company Volvo created an interactive campaign to reach consumers on Super Bowl Sunday. It’s widely known that television commercials that air during the annual game are pricey. FOX is reportedly selling national :30 second commercials for approximately $...

  A New York teenager has launched a petition to convince the NFL to move the Super Bowl from Sunday to Saturday on the basis more children could enjoy the game. This made us think about the potential of a major change like this one and what it might look like for media consumption,...

By Katelyn Lugo According to eMarketer, Pinterest officially has more users than Snapchat in the U.S., and the gap between the two will continue to grow larger with Pinterest in the lead. When first reading this news, I couldn’t help but think, “These two apps have completely differen...

By Laura DiCaprio   The annual Consumer Electronics Show (CES) took place in Las Vegas last week, announcing new products and technologies in the consumer electronics industry. Spotify had an announcement that was particularly valuable to us media buyers – the unveiling of Spotify P...

By Laura DiCaprio   Last week Wahl Media’s Digital Strategist Katelyn Lugo presented an agency-wide tutorial on Snapchat. Katelyn manages the agency’s Snapchat campaigns and as the platform becomes more popular she wanted to update the team on current Snapchat facts and best p...

By Amanda Galley, 12/29/2019   As marketers and especially media buyers, we have an intimate relationship with time.  Our entire world revolves around time; we literally buy and sell time.  Our success depends on our ability to capture time at the right price, on t...

By Laura DiCaprio   We are proud to share that our client, the Greater Rochester International Airport, was awarded the 2019 Airports Going Green Award. According to RochesterFirst.com, “The honor, presented by the Chicago Department of Aviation (CDA) and the American Associa...