Is Pinterest included in your media plan for Q2 or upcoming Q3? With the social platform experiencing its largest growth in users since 2021, maybe it should be (if the demos make sense!). Recent reports are averaging 518 million monthly active users during Q1. Could...

By Jarrod Adams In the fast-paced world of digital marketing, staying ahead of the curve is crucial for success. With millions of businesses vying for the attention of online consumers, finding ways to streamline advertising efforts and maximize returns on investment (ROI) is paramount. Enter Google...

On March 26th, the Wahl team participated in Fairport Perinton Partnership’s annual Fairport/Perinton Community Clean Up program! Headquartered in Fairport, NY, we were proud to help the community by removing trash from a parking lot located right across the canal from our office.     ...

Nielson Market Research just dropped their annual marketing report📝, covering four main points marketers are focused on for 2024 and beyond: "1. Spending optimism is up 2. Marketing tactics and KPIs are misaligned 3. Digital dominance may hurt holistic returns 4. Measurement confidence is high, but incomplete" Download your copy...

By Abbey Szumloz As we pass the 2-year anniversary of Elon Musk acquiring the platform “X” (formerly known as Twitter), the app is still appearing in headlines more than ever, as the CEO and owner continues towards his goal of an entirely subscription-based platform. This goal...

Google just announced some enhancements coming to Paid Search! They're aiming to reduce low-quality results when searching on their platform, including spam. Happy reading! Or listening (this article is available in audio form too). Need help with your Paid Search strategy? Our experts here at Wahl Media want...

By Connor O'Shea The social media platform X, formerly known as Twitter, has caused quite a stir in the advertising industry by recently teaming up with the Google Display Network (GDN). This strategic move aims to breathe new life into X's advertising revenue, particularly after experiencing...

By Katelyn Lugo It’s never too early to think about holiday advertising! TikTok dropped their 2023 guide and we’ve summarized our main takeaways for you in this blog post. We recommend downloading and reviewing the entire guide as it’s actually a quick (and very informative) read! TikTok...

By Jarrod Adams If you're in the marketing industry, you’ve probably heard about Google’s new analytics property, Google Analytics 4 (GA4). Google officially transitioned to this new property on July 1st, sunsetting(ish) the older Universal Analytics (UA). After a month since the transition, we wanted to...

By Abbey Szumloz Image Source (Heath, 2023)   After months of hearing whispers about Meta’s new text-based social platform, conversation now alludes to the app potentially launching as soon as mid-July, 2023. This new platform has been code-named Project 92 or P92 and unofficially called Threads or Barcelona. Time...

By Connor O'Shea Google has launched its new Ads Transparency Center, which is designed to provide users with greater transparency around the ads they see on Google's platforms. The new center will enable users to view information about who is advertising, the number of ads they're...

By Katelyn Lugo As social media platforms consistently add new organic & advertising placements beyond the main feed, creative teams must keep in mind the “safe zones” of those placements. A safe zone is the area of the creative where the most important parts of your...

By Jarrod Adams Have you ever engaged with a chat function on a website? Have you ever wondered if you were chatting with a real person or just a “computer”? In reality, most online chat functions are handled by a chatbot instead of a human. A...

By Abbey Szumloz  As video becomes the most popular ad and content format across social media platforms (thanks TikTok!), it’s important to remember best practices to ensure your campaigns are successful. One of the many and often overlooked factors to consider when producing a video ad...

By Connor O'Shea As 2022 comes to an end, planning for 2023 is in full effect. As planning progresses, evergreen Google Search campaigns continue to run in the background. Evergreen campaigns are long-term marketing initiatives that don’t have expiration dates. Let’s dive into strategies to further...

By Katelyn Lugo The city I live in has been going crazy for the past few weeks as the Padres, our hometown MLB heroes, have been making history. During the most recent Padres vs. Dodgers game, the Padres’ team used an oldie but goodie tactic that...

By Jarrod Adams In a space dominated by Google Ads, Microsoft Ads continues to introduce new products, features, and partnerships. All of these changes are undoubtedly aimed at increasing market share and industry perception. While Google Ads still commands a large majority of market share and...

By Abbey Szumloz Summer 2022 has come to an end, but everyone is continuing to #BeReal. Wait, what? Yup, there’s a new social media platform that has entered the mix. BeReal is a simple app that gives users a daily notification to “BeReal” by taking a photo with...

By Connor O'Shea You can call it the TikTok Effect. Google/Alphabet-owned YouTube has focused its attention on short-form content – defined as content that runs less than a minute while having more real estate and prominence on screens. After being globally released in July 2021, YouTube...

By Katelyn Lugo Here at Wahl Media, our social media experts keep up to date on all things social media to ensure our clients are on-trend. Meta (formerly known as Facebook) just launched their “Advertiser Success Center”, and we love it. Some brands do not have in-house...

By Dave Perkins  We have seen incredible changes in video consumption over the past couple of years. Many factors have contributed to this, most notably the Covid-19 Pandemic. Beginning April 2020, overall television viewing increased as we were advised to stay home, which resulted in changed lifestyles and...

By Julie Burke As a Media Buying Agency, one of the most frequent questions we receive regarding television is “Which is better, broadcast or streaming?” The answer to this is – BOTH! Video viewing habits have changed immensely in the past 10 years. When streaming was first...

By Jarrod Adams On June 30th, 2022, Google Ads is retiring Expanded Text Ads (ETAs). Responsive Search Ads (RSAs) will be the only ad format option starting July 1st. Existing ETAs will remain; they just can’t be altered. RSAs offer several advantages over ETAs including machine...

Wahl Media is growing again! Please join us in welcoming Connor O’Shea to our team as our new Digital Media Coordinator.  He will be working with the Wahl Media digital team, concentrating on Google Search, Google Display and YouTube campaigns. Most recently, Connor was a...