News and Views

New York State’s plastic ban went into effect over the weekend, which prohibits the distribution of plastic carryout bags by certain retailers. Shoppers will be required to bring their own reusable bags to stores or opt for a carryout paper bag. Stores have had almost a year to prepare for...

By Laura DiCaprio    We are very excited to introduce a new Wahl Media team member! Reggie Johnson, Jr. was recently hired as our Regional Director of Business Development and will act as the main point of contact in our Fort Lauderdale, Florida location. Reggie has over 15 years of...

By Laura DiCaprio In 2018 as our client list grew and the number of campaigns we were executing increased, it became clear that we needed to add another team member to help reconcile the hundreds of invoices that needed to be processed each month. The search process was extensive but the moment w...

Dave Perkins joined Wahl Media in 2017 as a media buyer and account lead for some of our biggest clients, including Faraci Lange Attorneys, Crouse Health, Community First Credit Union, AmeriCU Credit Union, and Kinney Drugs. But Dave’s contributions to Wahl Media extend far beyond his killer n...

By Amanda Galley Let’s face it, even the strongest and most confident of us will compare ourselves or our business to others.  Doesn’t everything look better when you’re watching the movie montage version?  You can’t see the hours and late nights poured into...

By Laura DiCaprio   This Sunday's Super Bowl will air around 50 commercials during the big game. AdWeek released a sneak peak of a few of these ads, but the majority will debut during the game itself. Check them out and let us know which are your favorites!

By Laura DiCaprio Swedish car company Volvo created an interactive campaign to reach consumers on Super Bowl Sunday. It’s widely known that television commercials that air during the annual game are pricey. FOX is reportedly selling national :30 second commercials for approximately $...

  A New York teenager has launched a petition to convince the NFL to move the Super Bowl from Sunday to Saturday on the basis more children could enjoy the game. This made us think about the potential of a major change like this one and what it might look like for media consumption,...

By Katelyn Lugo According to eMarketer, Pinterest officially has more users than Snapchat in the U.S., and the gap between the two will continue to grow larger with Pinterest in the lead. When first reading this news, I couldn’t help but think, “These two apps have completely differen...

By Laura DiCaprio   The annual Consumer Electronics Show (CES) took place in Las Vegas last week, announcing new products and technologies in the consumer electronics industry. Spotify had an announcement that was particularly valuable to us media buyers – the unveiling of Spotify P...

By Laura DiCaprio   Last week Wahl Media’s Digital Strategist Katelyn Lugo presented an agency-wide tutorial on Snapchat. Katelyn manages the agency’s Snapchat campaigns and as the platform becomes more popular she wanted to update the team on current Snapchat facts and best p...

By Amanda Galley, 12/29/2019   As marketers and especially media buyers, we have an intimate relationship with time.  Our entire world revolves around time; we literally buy and sell time.  Our success depends on our ability to capture time at the right price, on t...

By Laura DiCaprio   We are proud to share that our client, the Greater Rochester International Airport, was awarded the 2019 Airports Going Green Award. According to RochesterFirst.com, “The honor, presented by the Chicago Department of Aviation (CDA) and the American Associa...

By Amanda Galley  Once upon a time I was a radio account executive for the hottest country station in the market. My GM was a dynamic leader who had a knack for making key teaching elements fun and funny scenarios which genuinely stuck with us. One of my favorites was like this: He said...

                  By Laura DiCaprio Disney launched its new streaming platform Disney+ less than a week ago, and it’s already a massive success. Over 10-million subscribers signed up on the first day,...

2020 planning is here! Are you ready? As marketers, knowledge of current technology is important to keep up with advertising trends. When new technology becomes adopted by the public, more pathways for advertisements are created. Below is a summary of 7 technological trends to keep in mind for 2...

In marketing it is common to hear – video is KING! But this isn’t just some catchy phrase. Video is what digital users are demanding as we move into 2020. Social video consumption is at an all-time high. Consider these statistics*: Video consumption through mobile devices ri...

It’s late October – most of the leaves have fallen from their branches, jack-o-lanterns adorn front porches, and political candidate signs are lining the sidewalks and front yards of our neighbors. Yes, political season is in full swing and candidates’ advertising budgets are s...

Google Ads recently introduced a lead form ad extension for advertisers that wish to capture customer/client information via form submissions.  This is currently in beta, so not all advertisers will have the ability to utilize this extension at this time. The lead form ad e...

We are excited to announce that Wahl Media was named one of five agencies selected to provide media buying services for New York State. Over our 30-plus years in the media industry we’ve been fortunate to work with a variety of clients in the public sector, including the Greater Rochester...

How do you build trust?  This is the connection that runs deep into your heart.  The place that’s nestled in a spot that’s under the surface, beyond the small talk, and tapped into both individuals’ core values and feelings.  This spot is tough to reach and t...

Today, October 17, 2019, is International Credit Union (ICU) Day. It’s been celebrated annually on the third Thursday of October since 1948. It’s a day to “reflect upon the credit union movement’s history, promote its achievements, recognize the hard work and sha...

We love hearing and sharing our clients’ success stories. This week Faraci Lange Attorneys has a big reason to celebrate – they were just awarded the 2019 ETHIE Award from the Rochester Area Business Ethics Foundation! The ETHIE award is presented annually to Rochester ar...

Last week, I attended the annual Upstate Social Sessions conference held in Rochester, NY. The conference brings together expert panelists, presenters, and podcasts from the social media marketing world intending to keep us up to date on all things social. The marketing ind...

You grab a snack and sit down to watch your favorite program, only to be met by a message from your satellite or TV provider that a “dispute” between the provider and the network or station owner is preventing the station from airing in your area. In our home market, ABC...

Fall is officially here, which in the media world means new broadcast programming. AdWeek recently released The 7 Most Promising New Broadcast TV Shows of Fall 2019, which is an abbreviated list of the 17 new programs due to roll out in the next few weeks. The stakes for broadcast pr...

Tide’s “Must be a Tide Ad” campaign was arguably one of the most recalled ad campaigns of the 2018 Super Bowl. The laundry detergent conglomerate is back this year with a new campaign based on a simple consumer insight – people do their laundry on Sundays. The campaign air...