By Abbey Szumloz As video becomes the most popular ad and content format across social media platforms (thanks TikTok!), it’s important to remember best practices to ensure your campaigns are successful. One of the many and often overlooked factors to consider when producing a video ad...

By Connor O'SheaAs 2022 comes to an end, planning for 2023 is in full effect. As planning progresses, evergreen Google Search campaigns continue to run in the background. Evergreen campaigns are long-term marketing initiatives that don’t have expiration dates. Let’s dive into strategies to further...

By Katelyn LugoThe city I live in has been going crazy for the past few weeks as the Padres, our hometown MLB heroes, have been making history. During the most recent Padres vs. Dodgers game, the Padres’ team used an oldie but goodie tactic that...

By Jarrod AdamsIn a space dominated by Google Ads, Microsoft Ads continues to introduce new products, features, and partnerships. All of these changes are undoubtedly aimed at increasing market share and industry perception. While Google Ads still commands a large majority of market share and...

By Abbey Szumloz Summer 2022 has come to an end, but everyone is continuing to #BeReal.Wait, what?Yup, there’s a new social media platform that has entered the mix. BeReal is a simple app that gives users a daily notification to “BeReal” by taking a photo with...

By Connor O'SheaYou can call it the TikTok Effect. Google/Alphabet-owned YouTube has focused its attention on short-form content – defined as content that runs less than a minute while having more real estate and prominence on screens. After being globally released in July 2021, YouTube...

By Katelyn LugoHere at Wahl Media, our social media experts keep up to date on all things social media to ensure our clients are on-trend. Meta (formerly known as Facebook) just launched their “Advertiser Success Center”, and we love it.Some brands do not have in-house...

By Dave Perkins We have seen incredible changes in video consumption over the past couple of years. Many factors have contributed to this, most notably the Covid-19 Pandemic. Beginning April 2020, overall television viewing increased as we were advised to stay home, which resulted in changed lifestyles and...

By Julie BurkeAs a Media Buying Agency, one of the most frequent questions we receive regarding television is “Which is better, broadcast or streaming?” The answer to this is – BOTH!Video viewing habits have changed immensely in the past 10 years. When streaming was first...

By Jarrod AdamsOn June 30th, 2022, Google Ads is retiring Expanded Text Ads (ETAs). Responsive Search Ads (RSAs) will be the only ad format option starting July 1st. Existing ETAs will remain; they just can’t be altered. RSAs offer several advantages over ETAs including machine...

Wahl Media is growing again! Please join us in welcoming Connor O’Shea to our team as our new Digital Media Coordinator.  He will be working with the Wahl Media digital team, concentrating on Google Search, Google Display and YouTube campaigns. Most recently, Connor was a...

By Katelyn LugoSurprise! Facebook (also knows as Meta these days) has changed their advertising targeting … again: “…we’re removing some Detailed Targeting options because they are either not widely used, they may be redundant with others or too granular, or because they relate to topics...

Have you watched the University of Rochester Medical Center's "Our Calling" videos yet? The Wahl Team is so proud to represent UR Medicine and the incredible women and men bringing world class medical care to Rochester and our region. Watch here: https://lnkd.in/gU8SXPNH#heroes #healthcaremarketing #superbowl2022 ...

By Katelyn LugoGen Z is an essential demographic for many brands. They’ve grown up, and businesses need to make sure their marketing tactics have grown up with them. Ensure you’re reaching them on the right channels and with the right messaging!Qualtrics research from January 2022...

By Julie BurkeIt’s that time of year again – Super Bowl!  Every year, regardless of which teams are playing, the “Big Game” continues to be the most watched event on television.  This one is expected to be no different, with viewership for the game on...

By Jarrod AdamsEvery business collects and uses 1st party data differently.  As an agency, we strategize on how to use this valuable information effectively and efficiently within our marketing plans.  With the removal of 3rd party cookies from Chrome, incorporating this data into our digital...

Congratulations to Jarrod Adams, who has been named Director of Digital Media at Wahl Media. Jarrod has been with the Wahl Team since 2014 and has grown his media buying knowledge immensely during his time with us. Jarrod has evolved his skills right alongside Wahl...

Wahl Media keeps on growing! Please join us in welcoming Abbey Szumloz to Wahl Media as our new Digital Media Coordinator. Abbey is a graduate of Nazareth College with a B.F.A in Visual Communication Design and hails from Cicero, NY. Most recently, Abbey was the...

Please join us in welcoming Domenick Cecconi to the Wahl Media team. Dom brings us decades of media expertise to our already amazing staff. We couldn't be happier to have Dom join our organization as an Account Strategist---Welcome Dom! ...

By Dave PerkinsAs TV Networks begin to roll out their premieres for the 2021 Fall TV season, they are faced with the challenge of how to reach viewers in an ever-growing and changing category. Each network is faced with a number of obstacles:Older generations...

By Jarrod AdamsIf you work with the Google Ads platform on a consistent basis, you’ve dealt with policy restrictions, limitations, and disapproved ads.  These are responses to restrictions in categories such as Housing, Credit, Personal Loans, Recruitment and even Addiction Services.  With these restrictions come...

By Katelyn LugoInstagram is an amazing place for brands to advertise their products and services … when done properly! Though Instagram is a widely used and popular app, ALL brands do not belong on this platform.Before we dive into Instagram strategy, let’s discuss the basic...

By Amanda GalleyThe 130+ local market DMAs (including us, Upstate & Central NY) were excited to shift from the crusty Nielsen diary system to a more accurate set top box measurement format (RPD+) in 2018.  We went from quarterly measurement to monthly and could sleep...

By Jarrod Adams “Matchmaker, matchmaker, make me a match, find me a find, catch me a catch.” – Fiddler on the RoofLike the lyrics from the 1971 musical suggest, finding the right match can be daunting, and oftentimes we need to lean on a matchmaker to...

By Julie BurkeWhen we were told on March 12th to work from home for the next two weeks, who could have predicted what was to come?  Flash forward fourteen months, and here we are talking about returning to the office.  Are we ready?  Am I...

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