By Julie Burke It’s that time of year again – Super Bowl! Every year, regardless of which teams are playing, the “Big Game” continues to be the most watched event on television. This one is expected to be no different, with viewership for the game on...
By Jarrod Adams Every business collects and uses 1st party data differently. As an agency, we strategize on how to use this valuable information effectively and efficiently within our marketing plans. With the removal of 3rd party cookies from Chrome, incorporating this data into our digital...
Please join us in congratulating Julie Burke, who has been promoted to Director of Media Buying and Research. A veteran of Rochester media, Julie joined the Wahl Media team in 2017 and is an integral part of our media buying team. Julie has skillfully used...
Katelyn Lugo has been promoted to the position of Awareness Strategy Manager. Since Katelyn joined the Wahl Media team as an intern in 2018, she has gone above and beyond in all areas of the digital space--never afraid to try new things . She has...
Congratulations to Jarrod Adams, who has been named Director of Digital Media at Wahl Media. Jarrod has been with the Wahl Team since 2014 and has grown his media buying knowledge immensely during his time with us. Jarrod has evolved his skills right alongside Wahl...
Wahl Media keeps on growing! Please join us in welcoming Abbey Szumloz to Wahl Media as our new Digital Media Coordinator. Abbey is a graduate of Nazareth College with a B.F.A in Visual Communication Design and hails from Cicero, NY. Most recently, Abbey was the...
Please join us in welcoming Domenick Cecconi to the Wahl Media team. Dom brings us decades of media expertise to our already amazing staff. We couldn't be happier to have Dom join our organization as an Account Strategist---Welcome Dom! ...
By Dave Perkins As TV Networks begin to roll out their premieres for the 2021 Fall TV season, they are faced with the challenge of how to reach viewers in an ever-growing and changing category. Each network is faced with a number of obstacles: Older generations...
By Jarrod Adams If you work with the Google Ads platform on a consistent basis, you’ve dealt with policy restrictions, limitations, and disapproved ads. These are responses to restrictions in categories such as Housing, Credit, Personal Loans, Recruitment and even Addiction Services. With these restrictions come...
By Katelyn Lugo Instagram is an amazing place for brands to advertise their products and services … when done properly! Though Instagram is a widely used and popular app, ALL brands do not belong on this platform. Before we dive into Instagram strategy, let’s discuss the basic...
By Dave Perkins If the Covid-19 Pandemic taught us anything, it's that change is inevitable and that we must adapt to change in every aspect of our lives. The way we carry about our days, how we work, where we work from, how we shop -...
By Amanda Galley The 130+ local market DMAs (including us, Upstate & Central NY) were excited to shift from the crusty Nielsen diary system to a more accurate set top box measurement format (RPD+) in 2018. We went from quarterly measurement to monthly and could sleep...
By Jarrod Adams “Matchmaker, matchmaker, make me a match, find me a find, catch me a catch.” – Fiddler on the Roof Like the lyrics from the 1971 musical suggest, finding the right match can be daunting, and oftentimes we need to lean on a matchmaker to...
By Julie Burke When we were told on March 12th to work from home for the next two weeks, who could have predicted what was to come? Flash forward fourteen months, and here we are talking about returning to the office. Are we ready? Am I...
By Dave Perkins The landscape in which radio consumers listen to their audio continues to change rapidly. Back in the day, it was only standard AM and FM signals you had to choose from, but as technology evolved, those choices became more numerous and catered to...
By Jarrod Adams With online privacy concerns and legislation on the rise in the United States, Google is stepping up to the plate. Starting in Q1 of 2022, Google plans to remove third-party cookies from the Chrome browser. We, as advertisers, benefit from this technology to...
The topic of Smart Speakers came up in our team meeting this week – who has them, what do we use them for, and what platforms we use to access music and podcasts. Before the pandemic, I thought of them as an unnecessary commodity. I...
The topic of Smart Speakers came up in our team meeting this week – who has them, what do we use them for, and what platforms we use to access music and podcasts. Before the pandemic, I thought of them as an unnecessary commodity. I...
We’re in week # 53 of the national pandemic, but vaccine distribution is underway and we’re finally starting to see a light at the end of the tunnel! Once again we can dine at our favorite restaurant, hear live music from our favorite band, and...
By Julie Burke, I’m an admitted award show junkie. I love watching the red-carpet fashion hits and misses, funny or failing opening monologues, and the long and short acceptance speeches - all while munching on popcorn, sipping some wine, cuddled in my Snuggie on...
By Jarrod Adams When YouTube was developed in 2005, desktop computers were the main platforms where people viewed its content. In 2012, the first YouTube app launched, and 35% of smartphone users were viewing its content on their mobile devices. Today, the majority of YouTube...
By Laura DiCaprio When our client, The Law Offices of Kenneth Hiller, decided to expand the firm's services to include Personal Injury Law (PI), we knew that new creative would be necessary to effectively communicate the new offering to the public. We are fortunate to...
By Katelyn Lugo This week, as part of an ongoing effort to recognize the work our clients are doing to deliver healthcare solutions to their communities in the wake of the COVID pandemic, we are highlighting UR Medicine. The health system has been invaluable in...
By Laura DiCaprio Everything about the Super Bowl has grown since the game first premiered in 1967. Viewership and ratings have increased steadily, the Half Time show has become flashier and more elaborate, and audiences can tune into the game on devices anywhere....
By Laura DiCaprio Digital Media Manager Jarrod Adams has A LOT going on. Not only is he involved with writing and managing the digital strategy for the majority of our clients, but he's also an avid beer brewer, wood worker, world traveler, and new father....
By Laura DiCaprio and Katelyn Lugo Political season is here! Which means “I’m __ and I approve this message!” ads will be appearing all over your internet-connected devices and TVs soon, especially on social media. Social media usage is at an all-time high...
By Laura DiCaprio Each Fall we ready ourselves and our media schedules for political season. Although each year is unpredictable, our experience and access to reliable projections help us prepare for limited preemptions and schedule disruptions. So how's 2020 shaping up so far, and...
By Laura DiCaprio The United Way announced yesterday that it received a $4M grant from ESL Federal Credit Union. The pandemic has increased the demand for The United Way's services, and the grant will immensely help their efforts in the Greater Rochester Area. More...
By Katelyn Lugo If you think the new Instagram Reel feature looks reely (get it?) familiar, you would be correct! On August 5th, Instagram debuted Reels, “a new way to create and discover short, entertaining videos on Instagram.” Reels consists of 15 second...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]By Laura DiCaprio With people taking social distancing precautions and many areas enforcing travel bans and/or restrictions, it's no surprise that summertime travel is down this year. This, combined with a solid number of people still working from home,...
