By Laura DiCaprio Everything about the Super Bowl has grown since the game first premiered in 1967. Viewership and ratings have increased steadily, the Half Time show has become flashier and more elaborate, and audiences can tune into the game on devices anywhere....
By Laura DiCaprio Digital Media Manager Jarrod Adams has A LOT going on. Not only is he involved with writing and managing the digital strategy for the majority of our clients, but he's also an avid beer brewer, wood worker, world traveler, and new father....
By Laura DiCaprio and Katelyn Lugo Political season is here! Which means “I’m __ and I approve this message!” ads will be appearing all over your internet-connected devices and TVs soon, especially on social media. Social media usage is at an all-time high...
By Laura DiCaprio Each Fall we ready ourselves and our media schedules for political season. Although each year is unpredictable, our experience and access to reliable projections help us prepare for limited preemptions and schedule disruptions. So how's 2020 shaping up so far, and...
By Laura DiCaprio The United Way announced yesterday that it received a $4M grant from ESL Federal Credit Union. The pandemic has increased the demand for The United Way's services, and the grant will immensely help their efforts in the Greater Rochester Area. More...
By Katelyn Lugo If you think the new Instagram Reel feature looks reely (get it?) familiar, you would be correct! On August 5th, Instagram debuted Reels, “a new way to create and discover short, entertaining videos on Instagram.” Reels consists of 15 second...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]By Laura DiCaprioWith people taking social distancing precautions and many areas enforcing travel bans and/or restrictions, it's no surprise that summertime travel is down this year. This, combined with a solid number of people still working from home,...
By Laura DiCaprio Over the past few months, as people stopped commuting to the office and started working from home, it was assumed that overall radio listenership must be trending downwards. People only listen to the radio in their cars, right? Not so, according...
By Laura DiCaprio When the lockdown first happened in March, many people relied on their social media feeds to get information on the pandemic and to satisfy their need to interact with others. As a result, many platforms saw significant growth and usage from...
by Laura DiCapio The next five blog posts will share research and insights into the current state of the media. People are no longer confined to their homes due to the quarantine, but are not quite back to their usual media routines pre-quarantine. So, how...
Managing Partner Amanda Galley is passionate about the people in her life. Whether it's her family, her team at Wahl Media, her clients, or the kids she coaches, she's always available to help or to offer advice. It's this dedication and passion for people that...
By Amanda Galley Analyzing campaign metrics and identifying returns has become a moving target during the pandemic. As I was preparing an outline for a client review yesterday, I found myself a little sad at rethinking the term YOY (year over year) for...
By Laura DiCaprio As the U.S. begins to open back up in stages, the market is slowly starting to recover. With the COVID-19 pandemic hitting the automotive industry particularly hard (Toyota, Honda, and Hyundai reporting double-digit sales losses in May 2020 compared to...
By Laura DiCaprio When I left the office for the day on Friday, March 13, stopping to say goodbye to my coworkers on the way out, I didn’t know that would be my last day working in-person with my team for the foreseeable future....
By Jarrod Adams YouTube continues to flex its muscles in the realm of digital TV viewing by introducing a new program, YouTube Select. This new “made for TV” program segments content into popular categories including Entertainment & Pop Culture, Beauty & Fashion, Food &...
By Laura DiCaprio This morning eMarketer and Business Insider Intelligence announced that they are launching a new Insider Intelligence product: the eMarketer Briefing. This enhanced newsletter “will take you beyond the news with data, analysis, and context on digital transformation in...
By Laura DiCaprio I’m fortunate to work with a team that values personal growth and educational opportunities. Internal emails are often circulated bringing attention to interesting webinars, articles from industry experts, and conference opportunities. LinkedIn recen...
by Laura DiCaprio Within a period of a few short weeks, brands had to make an immediate decision – to continue on with their pre-COVID messaging or create something new that addressed the crisis. Many brands have risen to this challenge by both...
By Laura DiCaprio New York State’s plastic ban went into effect over the weekend, which prohibits the distribution of plastic carryout bags by certain retailers. Shoppers will be required to bring their own reusable bags to stores or opt for a carryout paper bag....
By Laura DiCaprio We are very excited to introduce a new Wahl Media team member! Reggie Johnson, Jr. was recently hired as our Regional Director of Business Development and will act as the main point of contact in our Fort Lauderdale, Florida...
By Laura DiCaprio In 2018 as our client list grew and the number of campaigns we were executing increased, it became clear that we needed to add another team member to help reconcile the hundreds of invoices that needed to be processed each month. The...
By Laura DiCaprio Dave Perkins joined Wahl Media in 2017 as a media buyer and account lead for some of our biggest clients, including Faraci Lange Attorneys, Crouse Health, Community First Credit Union, AmeriCU Credit Union, and Kinney Drugs. But Dave’s contributions to Wahl...
By Amanda Galley Let’s face it, even the strongest and most confident of us will compare ourselves or our business to others. Doesn’t everything look better when you’re watching the movie montage version? You can’t see the hours and late nights poured into...
By Laura DiCaprio This Sunday's Super Bowl will air around 50 commercials during the big game. AdWeek released a sneak peak of a few of these ads, but the majority will debut during the game itself. Check them out and let us know...
By Laura DiCaprio Swedish car company Volvo created an interactive campaign to reach consumers on Super Bowl Sunday. It’s widely known that television commercials that air during the annual game are pricey. FOX is reportedly selling national :30 second commercials for approximately $...
A New York teenager has launched a petition to convince the NFL to move the Super Bowl from Sunday to Saturday on the basis more children could enjoy the game. This made us think about the potential of a major change like this one...
By Katelyn Lugo According to eMarketer, Pinterest officially has more users than Snapchat in the U.S., and the gap between the two will continue to grow larger with Pinterest in the lead. When first reading this news, I couldn’t help but think, “These two apps...
By Amanda Galley, 12/29/2019 As marketers and especially media buyers, we have an intimate relationship with time. Our entire world revolves around time; we literally buy and sell time. Our success depends on our ability to capture time at the right...
By Laura DiCaprio Last week Wahl Media’s Digital Strategist Katelyn Lugo presented an agency-wide tutorial on Snapchat. Katelyn manages the agency’s Snapchat campaigns and as the platform becomes more popular she wanted to update the team on current Snapchat facts and best p...
By Laura DiCaprio The annual Consumer Electronics Show (CES) took place in Las Vegas last week, announcing new products and technologies in the consumer electronics industry. Spotify had an announcement that was particularly valuable to us media buyers – the unveiling of Spotify...
We can be reached by phone at 888-924-5633 or via email through our website’s secure contact form.
