ChatGPT – The New Bot on the Block
By Jarrod Adams
Have you ever engaged with a chat function on a website? Have you ever wondered if you were chatting with a real person or just a “computer”? In reality, most online chat functions are handled by a chatbot instead of a human. A chatbot is a computer program designed to simulate conversation with human users, especially over the internet. With the growth of AI (artificial intelligence), new AI driven chatbots are beginning to emerge. Enter ChatGPT.
What is ChatGPT?
As a test, I went to the ChatGPT website to see what response I would receive asking the question: “What is ChatGPT?” The response is as follows:
I am ChatGPT, a large language model developed by OpenAI. I have been trained on a massive amount of text data using a technique called “transformer architecture”. As a results, I can generate human-like responses to text-based questions and prompts. My abilities include language translation, question answering, text summarization, and much more. I am constantly learning and updating my knowledge base to provide the best possible response to user inquires.
What can you use ChatGPT for?
Again, the direct answer from ChatGPT:
You can use ChatGPT for a wide range of tasks that involve natural language processing. Here are a few examples:
- Answering questions: You can ask me any question that you might have on a variety of topics, and I will do my best to provide a helpful response.
- Language translation: If you need to translate text from one language to another, I can help with that.
- Text summarization: If you have a long article or document that you need to quickly summarize, I can provide a condensed version of the text for you.
- Personalized recommendations: If you provide me with some information about your preferences and interests, I can make recommendations on things like books, movies, or products that you might like.
- Creative writing: If you need help coming up with ideas for a story or want to generate some creative writing prompts, I can assist you with that as well.
Overall, ChatGPT can be a useful tool for anyone who needs help with natural language processing tasks, whether for work or personal use.
ChatGPT & Search Engine Marketing
Both Microsoft (Bing) and Google are set to launch ChatGPT or a similar service within their search interface very soon. Some in the industry believe it will have a substantial impact on SEO and paid search advertising. Brent Ramos from Adswerve says, “What I anticipate is that there will be a new paradigm of what that will mean for paid results, so rather than have a host of links to click through in an index format, we’ll see new formats come up. I think the definition of conversions will change, and the experience of the paid ecosystem will change, but it’s not going to go away.” On the other end of the spectrum, Chris Penn from TrustInsight says, “(I)f unbranded search is the lion’s share of your search traffic, particularly your converting search traffic, you should be very concerned. That’s where the large language models will be intercepting your traffic and not giving anything to you or giving very little to you.” It’s safe to say this type of service is too new to accurately determine the level of impact it will have. With any new technology, there is sure to be issues that will lead to new or a reduction in functionality.
If there is one thing in the realm of digital marketing that is guaranteed, it is … CHANGE! Change is what makes working in this industry so exciting. There will always be something new to learn, a new challenge to overcome, or a new service that will make our jobs easier, faster, and more efficient. ChatGPT is a great example of this. Will it make our jobs easier, faster, and more efficient? Most likely. Will it create more challenges to overcome? Definitely. Will it make our jobs as marketers obsolete? Not anytime soon.