Industry Update: Google is No Longer Phasing Out Third-Party Cookies
July 25, 2024
Google has announced it will not phase out third-party cookies as previously planned.
Instead, the company will introduce a new approach that aims to give users more control over their privacy. This decision represents a significant shift in Google’s privacy strategy and will be welcomed by many in the advertising industry who have been preparing for a cookie-less future.
Read more about it in Search Engine Land‘s article here.