Industry Update: Google is No Longer Phasing Out Third-Party Cookies

Google has announced it will not phase out third-party cookies as previously planned.

Instead, the company will introduce a new approach that aims to give users more control over their privacy. This decision represents a significant shift in Google’s privacy strategy and will be welcomed by many in the advertising industry who have been preparing for a cookie-less future.

Read more about it in Search Engine Land‘s article here.

 

SOURCE
https://searchengineland.com/google-third-party-cookies-chrome-reversal-444317