Industry Update: Instagram May Introduce Non-Skippable Video Ads to Your Feed

Enjoy peacefully scrolling through Instagram while you can, as non-skippable video ads may be appearing on your feed soon. This new ad format prohibits users from scrolling through their feed further, forcing them to stop and view the ad until the allotted time is up. However, the platform is still testing these ads out, and have not officially implemented them or made them available for advertisers yet.

Read more about it in Social Media Today, LLC‘s article here.