Industry Update: Instagram’s Newest Optimization Test for Vertical Media
September 17, 2024
A potential interface change may be coming to your Instagram soon…
With vertical video continuing to dominate social media, Instagram is developing new ways to further optimize for this on their platform. Their latest test? Switching Instagram profile grid’s from squares to vertical rectangles.
While this change primarily affects organic content, it is always best practice to make sure your brand’s paid media aligns with your organic feed.
Want to learn more? Read more about it in The Verge‘s article here.