Industry Update: Meta is Expanding Their Credit Special Ads Category
October 16, 2024
It’s time to brush-up on your Meta Special Ads Categories, as the platform is expanding them once again…
Starting now and continuing through early 2025, Meta will be expanding their “Credit” special ads category to now be an all-encompassing “Financial Products & Services” category instead. This will now include all ads surrounding insurance, bank accounts, investment services and payment services.
Meta states that these changes are to further promote equality and anti-discriminatory practices across their platforms (which includes Facebook and Instagram).
Want to learn more? Read more about it in Meta for Business‘s article here.