Industry Update: Is Instagram Downranking Sponsored Content?
November 14, 2024
Is Instagram purposefully downranking organic posts tagged as sponsored content?
Influencer marketing and brand deals are not new to the social media space. From the dawn of time, humans have been utilizing high profile individuals to push new products or ideas. However, as social platforms continuously change their algorithms to push the best and brightest content, user suspicions are rising as well.
Rumors are that Instagram is downranking sponsored posts to push users to have to pay for more reach and engagement through actual ads. Their chief has taken to the platform to debunk these.
Want to learn more? Read more about it and watch the chief’s video for yourself in Social Media Today, LLC‘s article here.