Blog Post: Let’s review TikTok’s 2023 Holiday Guide!

By Katelyn Lugo

It’s never too early to think about holiday advertising! TikTok dropped their 2023 guide and we’ve summarized our main takeaways for you in this blog post. We recommend downloading and reviewing the entire guide as it’s actually a quick (and very informative) read!

TikTok has become a staple social advertising platform for many brands as this platform is the best way to reach audiences aged 18 – 34. According to their global research, “61% of TikTok audience have purchased something directly on TikTok, or right after seeing it on TikTok”. Further, “67% of TikTok audience start their holiday shopping at least a few weeks before”, which means your brand needs to begin advertising well before the actual holiday date.

The holiday dates to remember:

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(page 4 of the guide)

TikTok’s guide suggests brands begin advertising by July 4th to maintain an online presence throughout the entire holiday season, through New Years:

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(page 5 of the guide)

Why would a brand want to advertise on TikTok during the holidays? Isn’t the app meant for funny videos, dancing clips, and influencers? Though that’s partly correct, TikTok also offers advertising solutions for e-commerce brands that have proven to generate sales:

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(page 12 of the guide)

Be sure to check out pages 6 – 9 of the guide for comprehensive information on how to get started with your advertising efforts on TikTok.

Since TikTok is a visual platform meant for consuming short-form video, ad creative is the most important part of your ad. Though this is a holiday guide, these creative best practices apply to any advertising on TikTok throughout the entire year. These tips could also influence your brand’s organic posts.

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(page 13 of the guide)

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(page 14 of the guide)

These are just a few takeaways from TikTok’s 2023 Holiday Guide, which is full of information from the tidbits above to optimization strategies that could work for any campaign at any time of the year. Brands should download the guide and review prior to using TikTok for the holidays as well as in general! Also feel free to reach out to Wahl Media for help as our social media experts can walk you through the process of getting started and achieving success on TikTok.