By Amanda Galley We’re proud to partner with key healthcare providers in our region. Folks at all levels of these organizations have been working around the clock for months to meet NY State health standards, provide a safe and secure healthcare environment, and deliver...

By Laura DiCaprio Although podcasts themselves are nothing new (they’ve been around in some shape or form since the 1980s), the nuances of the medium are continually changing and evolving. Knowing who listens to podcasts, their media habits, and what programs are offered allow us...

By Katelyn Lugo If you think the new Instagram Reel feature looks reely (get it?) familiar, you would be correct! On August 5th, Instagram debuted Reels, “a new way to create and discover short, entertaining videos on Instagram.” Reels consists of 15 second...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]By Laura DiCaprioWith people taking social distancing precautions and many areas enforcing travel bans and/or restrictions, it's no surprise that summertime travel is down this year. This, combined with a solid number of people still working from home,...

By Amanda Galley Analyzing campaign metrics and identifying returns has become a moving target during the pandemic. As I was preparing an outline for a client review yesterday, I found myself a little sad at rethinking the term YOY (year over year) for...

By Laura DiCaprio When I left the office for the day on Friday, March 13, stopping to say goodbye to my coworkers on the way out, I didn’t know that would be my last day working in-person with my team for the foreseeable future....

By Laura DiCaprio Dave Perkins joined Wahl Media in 2017 as a media buyer and account lead for some of our biggest clients, including Faraci Lange Attorneys, Crouse Health, Community First Credit Union, AmeriCU Credit Union, and Kinney Drugs. But Dave’s contributions to Wahl...

By Amanda Galley Let’s face it, even the strongest and most confident of us will compare ourselves or our business to others. Doesn’t everything look better when you’re watching the movie montage version? You can’t see the hours and late nights poured into...

A New York teenager has launched a petition to convince the NFL to move the Super Bowl from Sunday to Saturday on the basis more children could enjoy the game. This made us think about the potential of a major change like this one...

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