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Published January 25, 2023
Posted at 16:46h in Uncategorized

By Abbey Szumloz  As video becomes the most popular ad and content format across social media platforms (thanks TikTok!), it’s important to remember best practices to ensure your campaigns are successful. One of the many and often overlooked factors to consider when producing a video ad...

Published December 14, 2022
Posted at 16:00h in Uncategorized

By Connor O'Shea As 2022 comes to an end, planning for 2023 is in full effect. As planning progresses, evergreen Google Search campaigns continue to run in the background. Evergreen campaigns are long-term marketing initiatives that don’t have expiration dates. Let’s dive into strategies to further...

Published October 21, 2022
Posted at 15:00h in Uncategorized

By Katelyn Lugo The city I live in has been going crazy for the past few weeks as the Padres, our hometown MLB heroes, have been making history. During the most recent Padres vs. Dodgers game, the Padres’ team used an oldie but goodie tactic that...

Published October 5, 2022
Posted at 22:23h in Uncategorized

By Jarrod Adams In a space dominated by Google Ads, Microsoft Ads continues to introduce new products, features, and partnerships. All of these changes are undoubtedly aimed at increasing market share and industry perception. While Google Ads still commands a large majority of market share and...

Published September 8, 2022
Posted at 15:33h in Uncategorized

By Abbey Szumloz Summer 2022 has come to an end, but everyone is continuing to #BeReal. Wait, what? Yup, there’s a new social media platform that has entered the mix. BeReal is a simple app that gives users a daily notification to “BeReal” by taking a photo with...

Published August 17, 2022
Posted at 20:53h in Uncategorized

By Connor O'Shea You can call it the TikTok Effect. Google/Alphabet-owned YouTube has focused its attention on short-form content – defined as content that runs less than a minute while having more real estate and prominence on screens. After being globally released in July 2021, YouTube...

Published August 3, 2022
Posted at 20:53h in Uncategorized

By Katelyn Lugo Here at Wahl Media, our social media experts keep up to date on all things social media to ensure our clients are on-trend. Meta (formerly known as Facebook) just launched their “Advertiser Success Center”, and we love it. Some brands do not have in-house...

Published July 20, 2022
Posted at 20:40h in Uncategorized

By Dave Perkins  We have seen incredible changes in video consumption over the past couple of years. Many factors have contributed to this, most notably the Covid-19 Pandemic. Beginning April 2020, overall television viewing increased as we were advised to stay home, which resulted in changed lifestyles and...

Published July 6, 2022
Posted at 19:52h in Uncategorized

By Julie Burke As a Media Buying Agency, one of the most frequent questions we receive regarding television is “Which is better, broadcast or streaming?” The answer to this is – BOTH! Video viewing habits have changed immensely in the past 10 years. When streaming was first...

Published June 17, 2022
Posted at 16:24h in Uncategorized

By Jarrod Adams On June 30th, 2022, Google Ads is retiring Expanded Text Ads (ETAs). Responsive Search Ads (RSAs) will be the only ad format option starting July 1st. Existing ETAs will remain; they just can’t be altered. RSAs offer several advantages over ETAs including machine...

Published May 10, 2022
Posted at 19:19h in Uncategorized

Wahl Media is growing again! Please join us in welcoming Connor O’Shea to our team as our new Digital Media Coordinator.  He will be working with the Wahl Media digital team, concentrating on Google Search, Google Display and YouTube campaigns. Most recently, Connor was a...

Published April 18, 2022
Posted at 13:47h in Uncategorized

By Katelyn Lugo Surprise! Facebook (also knows as Meta these days) has changed their advertising targeting … again: “…we’re removing some Detailed Targeting options because they are either not widely used, they may be redundant with others or too granular, or because they relate to topics...

Published February 18, 2022
Posted at 14:55h in Uncategorized

Have you watched the University of Rochester Medical Center's "Our Calling" videos yet? The Wahl Team is so proud to represent UR Medicine and the incredible women and men bringing world class medical care to Rochester and our region. Watch here: https://lnkd.in/gU8SXPNH #heroes #healthcaremarketing #superbowl2022  ...

Published February 15, 2022
Posted at 21:20h in Uncategorized

By Katelyn Lugo Gen Z is an essential demographic for many brands. They’ve grown up, and businesses need to make sure their marketing tactics have grown up with them. Ensure you’re reaching them on the right channels and with the right messaging! Qualtrics research from January 2022...

Published February 8, 2022
Posted at 13:41h in Uncategorized

By Julie Burke It’s that time of year again – Super Bowl!  Every year, regardless of which teams are playing, the “Big Game” continues to be the most watched event on television.  This one is expected to be no different, with viewership for the game on...

Published January 27, 2022
Posted at 17:31h in Uncategorized

By Jarrod Adams Every business collects and uses 1st party data differently.  As an agency, we strategize on how to use this valuable information effectively and efficiently within our marketing plans.  With the removal of 3rd party cookies from Chrome, incorporating this data into our digital...

Published January 11, 2022
Posted at 17:57h in Uncategorized

Congratulations to Jarrod Adams, who has been named Director of Digital Media at Wahl Media. Jarrod has been with the Wahl Team since 2014 and has grown his media buying knowledge immensely during his time with us. Jarrod has evolved his skills right alongside Wahl...

Published January 7, 2022
Posted at 15:21h in Uncategorized

Wahl Media keeps on growing! Please join us in welcoming Abbey Szumloz to Wahl Media as our new Digital Media Coordinator. Abbey is a graduate of Nazareth College with a B.F.A in Visual Communication Design and hails from Cicero, NY. Most recently, Abbey was the...

Published November 9, 2021
Posted at 18:11h in Uncategorized

Please join us in welcoming Domenick Cecconi to the Wahl Media team. Dom brings us decades of media expertise to our already amazing staff. We couldn't be happier to have Dom join our organization as an Account Strategist---Welcome Dom!  ...

Published September 16, 2021
Posted at 13:24h in Uncategorized

By Dave Perkins As TV Networks begin to roll out their premieres for the 2021 Fall TV season, they are faced with the challenge of how to reach viewers in an ever-growing and changing category. Each network is faced with a number of obstacles: Older generations...

Published August 19, 2021
Posted at 13:08h in Uncategorized

By Jarrod Adams If you work with the Google Ads platform on a consistent basis, you’ve dealt with policy restrictions, limitations, and disapproved ads.  These are responses to restrictions in categories such as Housing, Credit, Personal Loans, Recruitment and even Addiction Services.  With these restrictions come...

Published August 11, 2021
Posted at 13:58h in Uncategorized

By Katelyn Lugo Instagram is an amazing place for brands to advertise their products and services … when done properly! Though Instagram is a widely used and popular app, ALL brands do not belong on this platform. Before we dive into Instagram strategy, let’s discuss the basic...

Published June 17, 2021
Posted at 14:28h in Uncategorized

By Amanda Galley The 130+ local market DMAs (including us, Upstate & Central NY) were excited to shift from the crusty Nielsen diary system to a more accurate set top box measurement format (RPD+) in 2018.  We went from quarterly measurement to monthly and could sleep...

Published June 9, 2021
Posted at 17:48h in Uncategorized

By Jarrod Adams   “Matchmaker, matchmaker, make me a match, find me a find, catch me a catch.” – Fiddler on the Roof Like the lyrics from the 1971 musical suggest, finding the right match can be daunting, and oftentimes we need to lean on a matchmaker to...

Published May 27, 2021
Posted at 17:31h in Uncategorized

By Julie Burke When we were told on March 12th to work from home for the next two weeks, who could have predicted what was to come?  Flash forward fourteen months, and here we are talking about returning to the office.  Are we ready?  Am I...

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