By Laura DiCaprio Dave Perkins joined Wahl Media in 2017 as a media buyer and account lead for some of our biggest clients, including Faraci Lange Attorneys, Crouse Health, Community First Credit Union, AmeriCU Credit Union, and Kinney Drugs. But Dave’s contributions to Wahl...

By Amanda Galley Let’s face it, even the strongest and most confident of us will compare ourselves or our business to others. Doesn’t everything look better when you’re watching the movie montage version? You can’t see the hours and late nights poured into...

A New York teenager has launched a petition to convince the NFL to move the Super Bowl from Sunday to Saturday on the basis more children could enjoy the game. This made us think about the potential of a major change like this one...

By Laura DiCaprio Last week Wahl Media’s Digital Strategist Katelyn Lugo presented an agency-wide tutorial on Snapchat. Katelyn manages the agency’s Snapchat campaigns and as the platform becomes more popular she wanted to update the team on current Snapchat facts and best p...

By Laura DiCaprio The annual Consumer Electronics Show (CES) took place in Las Vegas last week, announcing new products and technologies in the consumer electronics industry. Spotify had an announcement that was particularly valuable to us media buyers – the unveiling of Spotify...

By Laura DiCaprio We are proud to share that our client, the Greater Rochester International Airport, was awarded the 2019 Airports Going Green Award. According to RochesterFirst.com, “The honor, presented by the Chicago Department of Aviation (CDA) and the American Associa...

In marketing it is common to hear – video is KING! But this isn’t just some catchy phrase. Video is what digital users are demanding as we move into 2020. Social video consumption is at an all-time high. Consider these statistics*: Video consumption through mobile...

It’s late October – most of the leaves have fallen from their branches, jack-o-lanterns adorn front porches, and political candidate signs are lining the sidewalks and front yards of our neighbors. Yes, political season is in full swing and candidates’ advertising budgets are s...

Today, October 17, 2019, is International Credit Union (ICU) Day. It’s been celebrated annually on the third Thursday of October since 1948. It’s a day to “reflect upon the credit union movement’s history, promote its achievements, recognize the hard work and sha...

We love hearing and sharing our clients’ success stories. This week Faraci Lange Attorneys has a big reason to celebrate – they were just awarded the 2019 ETHIE Award from the Rochester Area Business Ethics Foundation! The ETHIE award is presented annually to Rochester ar...

You grab a snack and sit down to watch your favorite program, only to be met by a message from your satellite or TV provider that a “dispute” between the provider and the network or station owner is preventing the station from airing in your...

Fall is officially here, which in the media world means new broadcast programming. AdWeek recently released The 7 Most Promising New Broadcast TV Shows of Fall 2019, which is an abbreviated list of the 17 new programs due to roll out in the next few...

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