By Amanda Galley Analyzing campaign metrics and identifying returns has become a moving target during the pandemic. As I was preparing an outline for a client review yesterday, I found myself a little sad at rethinking the term YOY (year over year) for...
By Laura DiCaprio As the U.S. begins to open back up in stages, the market is slowly starting to recover. With the COVID-19 pandemic hitting the automotive industry particularly hard (Toyota, Honda, and Hyundai reporting double-digit sales losses in May 2020 compared to...
By Laura DiCaprio When I left the office for the day on Friday, March 13, stopping to say goodbye to my coworkers on the way out, I didn’t know that would be my last day working in-person with my team for the foreseeable future....
By Jarrod Adams YouTube continues to flex its muscles in the realm of digital TV viewing by introducing a new program, YouTube Select. This new “made for TV” program segments content into popular categories including Entertainment & Pop Culture, Beauty & Fashion, Food &...
By Laura DiCaprio This morning eMarketer and Business Insider Intelligence announced that they are launching a new Insider Intelligence product: the eMarketer Briefing. This enhanced newsletter “will take you beyond the news with data, analysis, and context on digital transformation in...
By Laura DiCaprio I’m fortunate to work with a team that values personal growth and educational opportunities. Internal emails are often circulated bringing attention to interesting webinars, articles from industry experts, and conference opportunities. LinkedIn recen...
by Laura DiCaprio Within a period of a few short weeks, brands had to make an immediate decision – to continue on with their pre-COVID messaging or create something new that addressed the crisis. Many brands have risen to this challenge by both...
By Laura DiCaprio New York State’s plastic ban went into effect over the weekend, which prohibits the distribution of plastic carryout bags by certain retailers. Shoppers will be required to bring their own reusable bags to stores or opt for a carryout paper bag....
By Laura DiCaprio We are very excited to introduce a new Wahl Media team member! Reggie Johnson, Jr. was recently hired as our Regional Director of Business Development and will act as the main point of contact in our Fort Lauderdale, Florida...
By Laura DiCaprio In 2018 as our client list grew and the number of campaigns we were executing increased, it became clear that we needed to add another team member to help reconcile the hundreds of invoices that needed to be processed each month. The...
By Laura DiCaprio Dave Perkins joined Wahl Media in 2017 as a media buyer and account lead for some of our biggest clients, including Faraci Lange Attorneys, Crouse Health, Community First Credit Union, AmeriCU Credit Union, and Kinney Drugs. But Dave’s contributions to Wahl...
By Amanda Galley Let’s face it, even the strongest and most confident of us will compare ourselves or our business to others. Doesn’t everything look better when you’re watching the movie montage version? You can’t see the hours and late nights poured into...
By Laura DiCaprio This Sunday's Super Bowl will air around 50 commercials during the big game. AdWeek released a sneak peak of a few of these ads, but the majority will debut during the game itself. Check them out and let us know...
By Laura DiCaprio Swedish car company Volvo created an interactive campaign to reach consumers on Super Bowl Sunday. It’s widely known that television commercials that air during the annual game are pricey. FOX is reportedly selling national :30 second commercials for approximately $...
A New York teenager has launched a petition to convince the NFL to move the Super Bowl from Sunday to Saturday on the basis more children could enjoy the game. This made us think about the potential of a major change like this one...
By Katelyn Lugo According to eMarketer, Pinterest officially has more users than Snapchat in the U.S., and the gap between the two will continue to grow larger with Pinterest in the lead. When first reading this news, I couldn’t help but think, “These two apps...
By Amanda Galley, 12/29/2019 As marketers and especially media buyers, we have an intimate relationship with time. Our entire world revolves around time; we literally buy and sell time. Our success depends on our ability to capture time at the right...
By Laura DiCaprio Last week Wahl Media’s Digital Strategist Katelyn Lugo presented an agency-wide tutorial on Snapchat. Katelyn manages the agency’s Snapchat campaigns and as the platform becomes more popular she wanted to update the team on current Snapchat facts and best p...
By Laura DiCaprio The annual Consumer Electronics Show (CES) took place in Las Vegas last week, announcing new products and technologies in the consumer electronics industry. Spotify had an announcement that was particularly valuable to us media buyers – the unveiling of Spotify...
By Laura DiCaprio We are proud to share that our client, the Greater Rochester International Airport, was awarded the 2019 Airports Going Green Award. According to RochesterFirst.com, “The honor, presented by the Chicago Department of Aviation (CDA) and the American Associa...
By Amanda Galley Once upon a time I was a radio account executive for the hottest country station in the market. My GM was a dynamic leader who had a knack for making key teaching elements fun and funny scenarios which genuinely stuck with...
By Laura DiCaprio Disney launched its new streaming platform Disney+ less than a week ago, and it’s already a massive success. Over 10-million subscribers signed up on the first day,...
2020 planning is here! Are you ready? As marketers, knowledge of current technology is important to keep up with advertising trends. When new technology becomes adopted by the public, more pathways for advertisements are created. Below is a summary of 7 technological trends to keep...
In marketing it is common to hear – video is KING! But this isn’t just some catchy phrase. Video is what digital users are demanding as we move into 2020. Social video consumption is at an all-time high. Consider these statistics*: Video consumption through mobile...
Google Ads recently introduced a lead form ad extension for advertisers that wish to capture customer/client information via form submissions. This is currently in beta, so not all advertisers will have the ability to utilize this extension at this time. The lead form ad...
It’s late October – most of the leaves have fallen from their branches, jack-o-lanterns adorn front porches, and political candidate signs are lining the sidewalks and front yards of our neighbors. Yes, political season is in full swing and candidates’ advertising budgets are s...
We are excited to announce that Wahl Media was named one of five agencies selected to provide media buying services for New York State. Over our 30-plus years in the media industry we’ve been fortunate to work with a variety of clients in the public...
How do you build trust? This is the connection that runs deep into your heart. The place that’s nestled in a spot that’s under the surface, beyond the small talk, and tapped into both individuals’ core values and feelings. This spot is...
Today, October 17, 2019, is International Credit Union (ICU) Day. It’s been celebrated annually on the third Thursday of October since 1948. It’s a day to “reflect upon the credit union movement’s history, promote its achievements, recognize the hard work and sha...
We love hearing and sharing our clients’ success stories. This week Faraci Lange Attorneys has a big reason to celebrate – they were just awarded the 2019 ETHIE Award from the Rochester Area Business Ethics Foundation! The ETHIE award is presented annually to Rochester ar...
