What Role Does Fear Play In Your Work Life?

Published: November 25, 2019 5:50pm 486 Views

What Role Does Fear Play In Your Work Life?

By Amanda Galley  Once upon a time I was a radio account executive for the hottest country station in the market. My GM was a dynamic leader who had a knack for making key teaching elements fun and funny scenarios which genuinely stuck with us. One of my favorites was like this: He said...

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What Will Disney+ Mean For Your Media Plan?

Published: November 19, 2019 1:13pm 543 Views

What Will Disney+ Mean For Your Media Plan?

                  By Laura DiCaprio Disney launched its new streaming platform Disney+ less than a week ago, and it’s already a massive success. Over 10-million subscribers signed up on the first day,...

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7 Important Technological Trends for 2020 Planning

Published: November 14, 2019 3:41pm 501 Views

7 Important Technological Trends for 2020 Planning

2020 planning is here! Are you ready? As marketers, knowledge of current technology is important to keep up with advertising trends. When new technology becomes adopted by the public, more pathways for advertisements are created. Below is a summary of 7 technological trends to keep in mind for 2...

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Video Growth Continues into 2020

Published: November 7, 2019 3:43pm 480 Views

Video Growth Continues into 2020

In marketing it is common to hear – video is KING! But this isn’t just some catchy phrase. Video is what digital users are demanding as we move into 2020. Social video consumption is at an all-time high. Consider these statistics*: Video consumption through mobile devices ri...

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Political Advertising – What You Need to Know

Published: October 31, 2019 3:45pm 500 Views

Political Advertising – What You Need to Know

It’s late October – most of the leaves have fallen from their branches, jack-o-lanterns adorn front porches, and political candidate signs are lining the sidewalks and front yards of our neighbors. Yes, political season is in full swing and candidates’ advertising budgets are s...

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How Google’s Lead Forms Ad Extension Will Benefit Your Campaigns

Published: October 31, 2019 3:44pm 491 Views

How Google’s Lead Forms Ad Extension Will Benefit Your Campaigns

Google Ads recently introduced a lead form ad extension for advertisers that wish to capture customer/client information via form submissions.  This is currently in beta, so not all advertisers will have the ability to utilize this extension at this time. The lead form ad e...

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News: Wahl Media Named Media Agency for New York State

Published: October 28, 2019 3:47pm 567 Views

News: Wahl Media Named Media Agency for New York State

We are excited to announce that Wahl Media was named one of five agencies selected to provide media buying services for New York State. Over our 30-plus years in the media industry we’ve been fortunate to work with a variety of clients in the public sector, including the Greater Rochester...

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How To Build Trust in Client/Agency Relationships

Published: October 23, 2019 1:39pm 379 Views

How To Build Trust in Client/Agency Relationships

How do you build trust?  This is the connection that runs deep into your heart.  The place that’s nestled in a spot that’s under the surface, beyond the small talk, and tapped into both individuals’ core values and feelings.  This spot is tough to reach and t...

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International Credit Union Day

Published: October 17, 2019 1:37pm 398 Views

International Credit Union Day

Today, October 17, 2019, is International Credit Union (ICU) Day. It’s been celebrated annually on the third Thursday of October since 1948. It’s a day to “reflect upon the credit union movement’s history, promote its achievements, recognize the hard work and sha...

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Clients in the News: Faraci Lange

Published: October 16, 2019 1:35pm 410 Views

Clients in the News: Faraci Lange

We love hearing and sharing our clients’ success stories. This week Faraci Lange Attorneys has a big reason to celebrate – they were just awarded the 2019 ETHIE Award from the Rochester Area Business Ethics Foundation! The ETHIE award is presented annually to Rochester ar...

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Six (Free!) Marketing Resources to Sharpen Your Media Knowledge

Published: October 9, 2019 1:29pm 544 Views

Six (Free!) Marketing Resources to Sharpen Your Media Knowledge

Last week, I attended the annual Upstate Social Sessions conference held in Rochester, NY. The conference brings together expert panelists, presenters, and podcasts from the social media marketing world intending to keep us up to date on all things social. The marketing ind...

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Where did my channels go?

Published: October 2, 2019 1:25pm 419 Views

Where did my channels go?

You grab a snack and sit down to watch your favorite program, only to be met by a message from your satellite or TV provider that a “dispute” between the provider and the network or station owner is preventing the station from airing in your area. In our home market, ABC...

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Premiere Week 2019 – Fall TV is Back

Published: September 25, 2019 1:21pm 461 Views

Premiere Week 2019 – Fall TV is Back

Fall is officially here, which in the media world means new broadcast programming. AdWeek recently released The 7 Most Promising New Broadcast TV Shows of Fall 2019, which is an abbreviated list of the 17 new programs due to roll out in the next few weeks. The stakes for broadcast pr...

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Tide’s Sequential Video Placements Promote NFL as “Not for Laundry”

Published: September 19, 2019 1:18pm 851 Views

Tide’s “Must be a Tide Ad” campaign was arguably one of the most recalled ad campaigns of the 2018 Super Bowl. The laundry detergent conglomerate is back this year with a new campaign based on a simple consumer insight – people do their laundry on Sundays. The campaign air...

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