Five Minutes with Jessica Lin, Accounting Specialist

Published February 19, 2020 635 Views

Five Minutes with Jessica Lin, Accounting Specialist

By Laura DiCaprio In 2018 as our client list grew and the number of campaigns we were executing increased, it became clear that we needed to add another team member to help reconcile the hundreds of invoices that needed to be processed each month. The search process was extensive but the moment w...

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Five Minutes with Dave Perkins, VP of Media

Published February 13, 2020 792 Views

Five Minutes with Dave Perkins, VP of Media

By Laura DiCaprio  Dave Perkins joined Wahl Media in 2017 as a media buyer and account lead for some of our biggest clients, including Faraci Lange Attorneys, Crouse Health, Community First Credit Union, AmeriCU Credit Union, and Kinney Drugs. But Dave’s contributions to Wahl Media ext...

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Comparison is the Thief of Joy

Published February 5, 2020 2087 Views

Comparison is the Thief of Joy

By Amanda Galley Let’s face it, even the strongest and most confident of us will compare ourselves or our business to others.  Doesn’t everything look better when you’re watching the movie montage version?  You can’t see the hours and late nights poured into...

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Commercial Previews for Super Bowl LIV

Published January 31, 2020 595 Views

Commercial Previews for Super Bowl LIV

By Laura DiCaprio   This Sunday's Super Bowl will air around 50 commercials during the big game. AdWeek released a sneak peak of a few of these ads, but the majority will debut during the game itself. Check them out and let us know which are your favorites!

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Volvo Launches Interactive Super Bowl Social Media Campaign: #VolvoSafety Sunday

Published January 29, 2020 740 Views

Volvo Launches Interactive Super Bowl Social Media Campaign: #VolvoSafety Sunday

By Laura DiCaprio Swedish car company Volvo created an interactive campaign to reach consumers on Super Bowl Sunday. It’s widely known that television commercials that air during the annual game are pricey. FOX is reportedly selling national :30 second commercials for approximately $...

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Super Bowl Saturday?

Published January 23, 2020 619 Views

Super Bowl Saturday?

  A New York teenager has launched a petition to convince the NFL to move the Super Bowl from Sunday to Saturday on the basis more children could enjoy the game. This made us think about the potential of a major change like this one and what it might look like for media consumption,...

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Thinking of a Snapchat or Pinterest Campaign? Which Should You Choose?

Published January 22, 2020 556 Views

Thinking of a Snapchat or Pinterest Campaign? Which Should You Choose?

By Katelyn Lugo According to eMarketer, Pinterest officially has more users than Snapchat in the U.S., and the gap between the two will continue to grow larger with Pinterest in the lead. When first reading this news, I couldn’t help but think, “These two apps have completely differen...

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Spotify Unveils Streaming Ad Insertion Tool

Published January 20, 2020 525 Views

Spotify Unveils Streaming Ad Insertion Tool

By Laura DiCaprio   The annual Consumer Electronics Show (CES) took place in Las Vegas last week, announcing new products and technologies in the consumer electronics industry. Spotify had an announcement that was particularly valuable to us media buyers – the unveiling of Spotify P...

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Snapchat: Quick Facts and Audience Insights

Published January 20, 2020 583 Views

Snapchat: Quick Facts and Audience Insights

By Laura DiCaprio   Last week Wahl Media’s Digital Strategist Katelyn Lugo presented an agency-wide tutorial on Snapchat. Katelyn manages the agency’s Snapchat campaigns and as the platform becomes more popular she wanted to update the team on current Snapchat facts and best p...

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Time Flies - It’s up to You to be the Navigator

Published January 20, 2020 536 Views

Time Flies - It’s up to You to be the Navigator

By Amanda Galley, 12/29/2019   As marketers and especially media buyers, we have an intimate relationship with time.  Our entire world revolves around time; we literally buy and sell time.  Our success depends on our ability to capture time at the right price, on t...

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Clients in the News: ROC Airport

Published December 12, 2019 548 Views

Clients in the News: ROC Airport

By Laura DiCaprio   We are proud to share that our client, the Greater Rochester International Airport, was awarded the 2019 Airports Going Green Award. According to RochesterFirst.com, “The honor, presented by the Chicago Department of Aviation (CDA) and the American Associa...

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What Role Does Fear Play In Your Work Life?

Published November 25, 2019 655 Views

What Role Does Fear Play In Your Work Life?

By Amanda Galley  Once upon a time I was a radio account executive for the hottest country station in the market. My GM was a dynamic leader who had a knack for making key teaching elements fun and funny scenarios which genuinely stuck with us. One of my favorites was like this: He said...

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What Will Disney+ Mean For Your Media Plan?

Published November 19, 2019 809 Views

What Will Disney+ Mean For Your Media Plan?

                  By Laura DiCaprio Disney launched its new streaming platform Disney+ less than a week ago, and it’s already a massive success. Over 10-million subscribers signed up on the first day,...

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7 Important Technological Trends for 2020 Planning

Published November 14, 2019 655 Views

7 Important Technological Trends for 2020 Planning

2020 planning is here! Are you ready? As marketers, knowledge of current technology is important to keep up with advertising trends. When new technology becomes adopted by the public, more pathways for advertisements are created. Below is a summary of 7 technological trends to keep in mind for 2...

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Video Growth Continues into 2020

Published November 7, 2019 626 Views

Video Growth Continues into 2020

In marketing it is common to hear – video is KING! But this isn’t just some catchy phrase. Video is what digital users are demanding as we move into 2020. Social video consumption is at an all-time high. Consider these statistics*: Video consumption through mobile devices ri...

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Political Advertising – What You Need to Know

Published October 31, 2019 686 Views

Political Advertising – What You Need to Know

It’s late October – most of the leaves have fallen from their branches, jack-o-lanterns adorn front porches, and political candidate signs are lining the sidewalks and front yards of our neighbors. Yes, political season is in full swing and candidates’ advertising budgets are s...

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How Google’s Lead Forms Ad Extension Will Benefit Your Campaigns

Published October 31, 2019 656 Views

How Google’s Lead Forms Ad Extension Will Benefit Your Campaigns

Google Ads recently introduced a lead form ad extension for advertisers that wish to capture customer/client information via form submissions.  This is currently in beta, so not all advertisers will have the ability to utilize this extension at this time. The lead form ad e...

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News: Wahl Media Named Media Agency for New York State

Published October 28, 2019 901 Views

News: Wahl Media Named Media Agency for New York State

We are excited to announce that Wahl Media was named one of five agencies selected to provide media buying services for New York State. Over our 30-plus years in the media industry we’ve been fortunate to work with a variety of clients in the public sector, including the Greater Rochester...

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How To Build Trust in Client/Agency Relationships

Published October 23, 2019 616 Views

How To Build Trust in Client/Agency Relationships

How do you build trust?  This is the connection that runs deep into your heart.  The place that’s nestled in a spot that’s under the surface, beyond the small talk, and tapped into both individuals’ core values and feelings.  This spot is tough to reach and t...

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International Credit Union Day

Published October 17, 2019 546 Views

International Credit Union Day

Today, October 17, 2019, is International Credit Union (ICU) Day. It’s been celebrated annually on the third Thursday of October since 1948. It’s a day to “reflect upon the credit union movement’s history, promote its achievements, recognize the hard work and sha...

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Clients in the News: Faraci Lange

Published October 16, 2019 579 Views

Clients in the News: Faraci Lange

We love hearing and sharing our clients’ success stories. This week Faraci Lange Attorneys has a big reason to celebrate – they were just awarded the 2019 ETHIE Award from the Rochester Area Business Ethics Foundation! The ETHIE award is presented annually to Rochester ar...

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Six (Free!) Marketing Resources to Sharpen Your Media Knowledge

Published October 9, 2019 745 Views

Six (Free!) Marketing Resources to Sharpen Your Media Knowledge

Last week, I attended the annual Upstate Social Sessions conference held in Rochester, NY. The conference brings together expert panelists, presenters, and podcasts from the social media marketing world intending to keep us up to date on all things social. The marketing ind...

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Where did my channels go?

Published October 2, 2019 613 Views

Where did my channels go?

You grab a snack and sit down to watch your favorite program, only to be met by a message from your satellite or TV provider that a “dispute” between the provider and the network or station owner is preventing the station from airing in your area. In our home market, ABC...

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Premiere Week 2019 – Fall TV is Back

Published September 25, 2019 624 Views

Premiere Week 2019 – Fall TV is Back

Fall is officially here, which in the media world means new broadcast programming. AdWeek recently released The 7 Most Promising New Broadcast TV Shows of Fall 2019, which is an abbreviated list of the 17 new programs due to roll out in the next few weeks. The stakes for broadcast pr...

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Tide’s Sequential Video Placements Promote NFL as “Not for Laundry”

Published September 19, 2019 1203 Views

Tide’s “Must be a Tide Ad” campaign was arguably one of the most recalled ad campaigns of the 2018 Super Bowl. The laundry detergent conglomerate is back this year with a new campaign based on a simple consumer insight – people do their laundry on Sundays. The campaign air...

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