As retail marketers gear up for the holiday rush (we know…how is it already that time of year again? 🤯), Meta has laid out three key tactics for standout performance this season.
Extend Campaigns to Capture Post‑Holiday Momentum ⛷️
By stretching campaigns into late December and January, you can benefit from lower CPMs and more efficient auctions while many competitors have already tapped out.
Integrate Online & Offline Tactics for a Unified UX 📲
With omnichannel integration, utilizing tools like Conversions API and in‑store promotions, you’re looking at 32% lower offline cost per incremental conversion and 21% higher ROAS compared to digital‑only approaches.
Tap into Reels and Creator Partnerships 📽️
80% of social media-inspired purchasers follow creators, so creative collaborations truly translate into real intent and gives your brand that all-important authentic flair.
Curious to see how these tactics all come together? Check out Meta’s full list of tips here.
SOURCE
https://www.facebook.com/business/news/three-tips-to-maximize-performance-during-the-holiday-season