Healthcare

Since 2009, we have collaborated with a wide range of local and regional healthcare partners. We understand the complexity of health systems, which involves addressing the needs of numerous stakeholders, engaging with patients, and promoting various products and services. Our personalized approach to client management ensures that we deliver maximum value and results.

Our team is adept at navigating the dynamic healthcare marketing landscape, making thoughtful and efficient optimizations to keep up with the latest trends and changes. We are skilled at understanding the intricate needs of our healthcare clients and excel in effective communication across different departments and leadership levels.

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Comprehensive Expertise in Data Privacy Platforms and HIPAA Compliance for Healthcare Advertising

We ensure all marketing strategies and campaigns are fully compliant with the latest legal standards and regulations surrounding the Health Insurance Portability and Accountability Act (HIPAA). Our proficiency in data protection extends to implementing safeguards, maintaining patient confidentiality, and utilizing secure data management practices. By prioritizing compliance and privacy, we help our clients build trust with their audience while achieving their marketing goals effectively and ethically.

We have experience across service lines and health departments:

  • Orthopedics
  • Women’s Health
  • Urgent Care
  • Imaging
  • Pediatrics
  • Development/Fundraising
  • Cancer/Oncology
  • Transplant
  • Neurology
  • Brand Awareness
  • Clinical Trials
  • Dental
  • Dermatology
  • General and Clinician Recruitment
  • Nurse and Clinical Recruitment
  • Primary Care
  • Fitness Science + Sports Medicine
  • Ophthalmology + LASIK
  • Cosmetic Surgery
  • Urology
  • Cardiology
  • Home Care
  • Vaccinations
  • Home Infusion Therapy
  • Pharmacy Benefits Management
  • Independent Living
  • Assisted Living Residential

Learn More About Our Healthcare Campaigns

Choose Your Campaign Goal Below

Campaign Goals:

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Schedule Appointment

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Form Fill

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Phone Call

Example Campaign Types: vaccination appointments, cosmetic procedure, clinical studies, athletic
training, breast imaging, Lasik/ophthalmology, product launches (Opill, PetRx).

Media Platforms Deployed:

  • Social Media
  • Paid Search
  • Display
  • Mass Media

Results generated:

  • Double digit conversion rates with single digit cost per acquisition (CPA)
  • Double digit increases in bookings
  • Higher than national avg benchmarks
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Awareness

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Affinity

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Engagement

Example Campaign Types: Urgent Care, Orthopedics, Cancer, Neurology, Urology, Pediatrics, Geriatrics,
Women’s Health, Older Adult Living, Imaging, Cardiology, Dermatology

Media Platforms Deployed:

  • Broadcast + Streaming Television/Radio
  • Out of Home (billboards, transit, sports arena)
  • Social Media
  • Paid Search
  • Display

Results generated:

  • Website Traffic, increased users
  • Likes, comments, shares
  • Video Views