Did you catch Super Bowl LIX? With 37.1 million U.S. households tuning in, odds are you were right there with them!
Each year, Superbowl commercials are almost as eagerly anticipated as the game itself and offer prime, albeit expensive, opportunities for brands to generate buzz. Check out Marketing Dive’s overview below to discover which ads took off, which brands missed the mark, when viewership peaked, the moments that went viral, and more valuable insights from Sunday night.
➡️ The full article is available here.
SOURCE
https://www.marketingdive.com/news/super-bowl-lix-advertisement-engagement-data/732443