Industry Update! Step aside Google and Bing, TikTok is emerging as a popular search engine for Gen Z users among the usual industry leaders.
As this generation strives for authenticity in reviews and recommendations, TikTok has become a valuable platform for researching new products, finding recipes, and following a variety of tutorials. While Google is still the most-used search engine across all ages, it is worth considering how your brand can utilize TikTok to become a resource for prospective consumers.
Read more about it in Adobe‘s article here.