That is the question! And we have the answer.
Facebook is now subtly advising creators to drop the link in the first comment instead of the main post. This move aligns with data showing that 97% of top-performing content has no external links in the main copy of the post. With organic reach on the decline for many creators, it may be a good idea to start thinking twice before adding that link directly into the copy.
Curious how this affects your social content strategy? Read Social Media Today, LLC‘s full article here to learn more & stay ahead of the algorithm shift.