Digital Media – Audience Targeting
Defining your target audience in the digital realm
Audience Creation: Our programmatic platform enables our clients to create custom audiences based on individual data elements such as device, geography, recency, browsing behavior, and CRM data.
Audience Understanding: Identifying audience behaviors and goals are essential for any advanced digital campaign. Our platform provides our clients with insights so they can see pricing and performance data on each campaign element.
Audience Expansion: We apply look-alike and search-alike modeling to expand audiences to keyword behaviors. With unstructured data, we can understand the exact data elements that led to conversions and replicate those elements to develop highly accurate look-alike audiences.
Audience Optimization: We optimize our clients’ audiences in real-time, similar to traditional search marketing. Our platform allows our clients to bid on individual data elements.