Digital Media – Google Ads

Digital – Google Ads

Connecting with in-market intenders

Research and Audience Development: Our team members gather keyword and audience research from Google Keyword Planner, Google Trends, and Audience Manager specific to each campaign.

Campaign Buildout and Approvals: Campaigns are built based on keyword lists, landing page content, geographic & audience targets. Prior to launch, keyword lists and ads are sent for final approval.

Campaign Optimization: Once the Google Ads campaigns are live, we focus on key areas of optimization. Optimizations include ad copy refinements, keyword pruning, and audience targeting adjustments.

Reporting: Scheduled reporting provides transparency and insights that can be used to enhance current campaign and tactic development.

Google Ads includes:

  • Search Ads
  • Gmail Ads
  • YouTube Ads
  • Responsive Display/Video Ads
  • Remarketing Ads
  • Shopping Ads