Digital – Google Ads
Connecting with in-market intenders
Research and Audience Development: Our team members gather keyword and audience research from Google Keyword Planner, Google Trends, and Audience Manager specific to each campaign.
Campaign Buildout and Approvals: Campaigns are built based on keyword lists, landing page content, geographic & audience targets. Prior to launch, keyword lists and ads are sent for final approval.
Campaign Optimization: Once the Google Ads campaigns are live, we focus on key areas of optimization. Optimizations include ad copy refinements, keyword pruning, and audience targeting adjustments.
Reporting: Scheduled reporting provides transparency and insights that can be used to enhance current campaign and tactic development.
Google Ads includes:
- Search Ads
- Gmail Ads
- YouTube Ads
- Responsive Display/Video Ads
- Remarketing Ads
- Shopping Ads