Video - Advanced TV
Reaching consumers who access television programs via alternative platforms
Connected TV: We place ads on over-the-top (OTT) devices and utilize addressable targeting to hyper target the group we’re trying to reach.
TV Everywhere: We target cable subscribers who are viewing programming via network apps and on demand platforms.
Video on Demand: Inclusive of subscription video on demand and ad-supported video on demand and can utilize addressable targeting
Addressable Linear: Minimal scale and currently available only nationally, this refers to inserting addressable targeted TV content into live programming.