At Wahl Media, we believe that strong partnerships and smarter media buying create long-term impact. For over ten years, we’ve worked closely with Hiller Comerford Injury & Disability Law—formerly The Law Offices of Kenneth Hiller—to grow their brand, generate qualified leads, and adapt to the evolving legal marketing landscape. From targeted paid search to full-spectrum streaming, broadcast video, and high-impact outdoor advertising, we’ve developed and executed full-funnel campaigns across the firm’s Social Security Disability (SSD), Veterans Disability, and Personal Injury practice areas. The result? Continuous growth and exceptional lead performance that supports the firm’s expansion across Western New York.
CHALLENGE
The legal industry, particularly in high-demand areas like SSD and Personal Injury, is one of the most competitive in digital marketing. Keywords for legal services can cost upwards of $100 per click, making it vital for law firms to ensure every marketing dollar is well-spent. Hiller Comerford needed to increase qualified leads while controlling costs and optimizing the efficiency of their digital campaigns.
APPROACH
Wahl Media’s expertise in Google Ads, along with our deep understanding of the legal vertical, has allowed us to strategically restructure campaigns, improve targeting, and fine-tune bidding strategies for optimal results. By continuously monitoring performance and leveraging real-time optimization, we’ve been able to reduce cost per lead while increasing lead volume. Our full-funnel campaigns span across Google Search, streaming media, broadcast video, and outdoor advertising, ensuring comprehensive coverage and lead generation for all practice areas.
RESULTS
Wahl Media’s data-driven strategies and ongoing campaign optimization have delivered significant results for Hiller Comerford Injury & Disability Law:
- Reduced cost per lead by up to 59%
- Increased lead volume by up to 192%
- Optimized keyword targeting for higher conversion rates
- Improved brand defense and campaign restructuring for maximum efficiency