The Wahl Team partners with SUNY Geneseo to plan and execute digital campaigns that build brand awareness, drive applications, and support deposits across priority student and parent segments.
Yield Catalyst
Wahl Media teamed up with SUNY Geneseo to get the word out, spark applications, and support deposits among prospective students and their parents in key markets. We timed the work to the school year—start with brand introductions, push applications during decision windows, then help admitted students take the final step—mixing broad reach with focused follow-ups that move interest into action. Throughout, we kept Geneseo’s value as a public liberal arts honors college front and center.
Conversion Momentum
Student-focused environments and precision audience reach encouraged site interaction and next-step behaviors. Interested prospects were re-engaged over time to progress through consideration to action. Creative lengths and messaging were calibrated by environment to sustain attention and prompt clicks, form starts, and other priority actions.
Cohesive Presence
A multi-channel approach ensured efficient reach and continuity of message. High-attention video environments established brand presence, broad-reach media extended coverage cost-effectively, and discovery surfaces reinforced consideration. Companion formats provided additional touchpoints across devices, with delivery balanced for reach, frequency, and efficiency.
Mobile Momentum
As we trimmed where ads ran and kept the message simple (introduce, back it up, invite the next step), results improved across the campaign. Most people discovered us on their phones, so creative and click-through paths were built mobile-first. Together, these choices kept the brand visible where students spend time and turned interest into action at the right moments in the calendar.