By Abbey Szumloz Image Source (Heath, 2023) After months of hearing whispers about Meta’s new text-based social platform, conversation now alludes to the app potentially launching as soon as mid-July, 2023. This new platform has been code-named Project 92 or P92 and unofficially called
By Connor O’Shea Google has launched its new Ads Transparency Center, which is designed to provide users with greater transparency around the ads they see on Google’s platforms. The new center will enable users to view information about who is advertising, the number of ads
By Katelyn Lugo Social Media Safe Zones for Ads: Meta, TikTok, Snapchat & More Social media creative has to do more than look good in a design file. It has to work once it is placed inside the real platform environment, surrounded by profile icons,
By Jarrod Adams Have you ever engaged with a chat function on a website? Have you ever wondered if you were chatting with a real person or just a “computer”? In reality, most online chat functions are handled by a chatbot instead of a human.
By Abbey Szumloz As video becomes the most popular ad and content format across social media platforms (thanks TikTok!), it’s important to remember best practices to ensure your campaigns are successful. One of the many and often overlooked factors to consider when producing a video
By Connor O’Shea As 2022 comes to an end, planning for 2023 is in full effect. As planning progresses, evergreen Google Search campaigns continue to run in the background. Evergreen campaigns are long-term marketing initiatives that don’t have expiration dates. Let’s dive into strategies to
By Katelyn Lugo The city I live in has been going crazy for the past few weeks as the Padres, our hometown MLB heroes, have been making history. During the most recent Padres vs. Dodgers game, the Padres’ team used an oldie but goodie tactic
By Jarrod Adams In a space dominated by Google Ads, Microsoft Ads continues to introduce new products, features, and partnerships. All of these changes are undoubtedly aimed at increasing market share and industry perception. While Google Ads still commands a large majority of market share
By Abbey Szumloz Summer 2022 has come to an end, but everyone is continuing to #BeReal. Wait, what? Yup, there’s a new social media platform that has entered the mix. BeReal is a simple app that gives users a daily notification to “BeReal” by taking
By Connor O’Shea You can call it the TikTok Effect. Google/Alphabet-owned YouTube has focused its attention on short-form content – defined as content that runs less than a minute while having more real estate and prominence on screens. After being globally released in July 2021,
By Katelyn Lugo Here at Wahl Media, our social media experts keep up to date on all things social media to ensure our clients are on-trend. Meta (formerly known as Facebook) just launched their “Advertiser Success Center”, and we love it. Some brands do not
By Dave Perkins We have seen incredible changes in video consumption over the past couple of years. Many factors have contributed to this, most notably the Covid-19 Pandemic. Beginning April 2020, overall television viewing increased as we were advised to stay home, which resulted in changed lifestyles
By Julie Burke As a Media Buying Agency, one of the most frequent questions we receive regarding television is “Which is better, broadcast or streaming?” The answer to this is – BOTH! Video viewing habits have changed immensely in the past 10 years. When streaming
By Jarrod Adams On June 30th, 2022, Google Ads is retiring Expanded Text Ads (ETAs). Responsive Search Ads (RSAs) will be the only ad format option starting July 1st. Existing ETAs will remain; they just can’t be altered. RSAs offer several advantages over ETAs including
Wahl Media is growing again! Please join us in welcoming Connor O’Shea to our team as our new Digital Media Coordinator. He will be working with the Wahl Media digital team, concentrating on Google Search, Google Display and YouTube campaigns. Most recently, Connor was a
By Abbey Szumloz When the COVID-19 pandemic hit and the world shut down, users found themselves having more free time than ever before. Social media consumption skyrocketed to an all-time high as individuals tried to stay connected in an entirely digital world. Not only were
By Katelyn Lugo Surprise! Facebook (also knows as Meta these days) has changed their advertising targeting … again: “…we’re removing some Detailed Targeting options because they are either not widely used, they may be redundant with others or too granular, or because they relate to
By Dom Cecconi The first quarter of the year provides the media industry with two gigantic sporting events – The Super Bowl and March Madness. While Super Bowl LVI fell just short of the record-breaking audience that was expected, it still saw a 16 million
Have you watched the University of Rochester Medical Center‘s “Our Calling” videos yet? The Wahl Team is so proud to represent UR Medicine and the incredible women and men bringing world class medical care to Rochester and our region. Watch here: https://lnkd.in/gU8SXPNH #heroes #healthcaremarketing #superbowl2022
By Katelyn Lugo Gen Z is an essential demographic for many brands. They’ve grown up, and businesses need to make sure their marketing tactics have grown up with them. Ensure you’re reaching them on the right channels and with the right messaging! Qualtrics research from
By Julie Burke It’s that time of year again – Super Bowl! Every year, regardless of which teams are playing, the “Big Game” continues to be the most watched event on television. This one is expected to be no different, with viewership for the game
By Jarrod Adams Every business collects and uses 1st party data differently. As an agency, we strategize on how to use this valuable information effectively and efficiently within our marketing plans. With the removal of 3rd party cookies from Chrome, incorporating this data into our
Please join us in congratulating Julie Burke, who has been promoted to Director of Media Buying and Research. A veteran of Rochester media, Julie joined the Wahl Media team in 2017 and is an integral part of our media buying team. Julie has skillfully used
Katelyn Lugo has been promoted to the position of Awareness Strategy Manager. Since Katelyn joined the Wahl Media team as an intern in 2018, she has gone above and beyond in all areas of the digital space–never afraid to try new things . She has
From strategy to planning, execution to evaluation and auditing to invoicing, our team at Wahl Media will be with you throughout every step of the process.
