Did you hear? BIG updates emerged from TikTok World 2025! From AI-powered catalog ads to advanced audience insights and better creator collaboration tools, TikTok just dropped several new features that could innovate your strategy. Dive into the full article from Social Media Today, LLC right
Even in an app-dominated world, website traffic still offers key insights into user behavior and content discovery trends. From Reddit’s surge in search visibility to YouTube’s dominance in browser traffic, and even some surprising standouts like WhatsApp, Visual Capitalist‘s latest breakdown of the most visited
Wahl Media has been nominated for the Best Media Buyer category in the Rochester Business Journal’s Reader Rankings Awards! This recognition is a huge honor and a testament to our team’s dedication to helping local businesses thrive through smart, impactful media strategy. Being chosen for
Reddit made a surprising splash at the latest Shoptalk conference, standing out not with flashy design or AI hype, but by offering something deeply human: real connection through shared curiosity and quirky communities. In a world fueled by filtered feeds and algorithm-driven content, Reddit reminds
Looking to supercharge your Facebook and Instagram ad performance? With Reels now accounting for 50% of all time spent on Instagram and over 3.5 billion shared daily, short-form vertical video is becoming essential for impactful marketing on Meta. Tapping into Reels ads can be a
Over the years, LinkedIn has developed into more than just a platform used for connecting professionals and networking across industries. In 2025, LinkedIn is now a content playground for brands that know how to play smart. With strong organic reach and post engagement still growing
Looking to create ads that captivate viewers and convert them into loyal customers? Bannersnack conducted a case study proving that successful campaigns don’t always require a big budget to achieve great results, but effective creative is key. Check out the article here for basic tips
The deadline for TikTok’s fate is rapidly approaching (once again), and the President assures a deal between the China-owned platform and United States will be made by Friday, April 4th. This sale is necessary for TikTok to remain operational in the U.S., due to internal
BIG NEWS! We’re officially a 2025 Google Premier Partner the highest tier of the Google Partners program! What Does This Mean? We are so proud of our team for this accomplishment, and look forward to continuing to advance our innovation. Check out the full list
Congratulations to our Managing Partner, Amanda Galley, on being named a 2025 Women of Excellence Honoree by the Rochester Business Journal! This prestigious award recognizes women for their outstanding career achievements, including leadership, community involvement, and mentorship. We’re incredibly proud to have Amanda as a
Want to boost your social media engagement in 2025? Timing is EVERYTHING! Hootsuite‘s latest report compiles info from their recent study on user engagement across the major social media platforms and outlines the best times to post on each. While there is no “one-size fits
Struggling to get more engagement on your organic Instagram posts? Social Media Today, LLC and Borjan Marketing dive into the Instagram algorithm and break down the key rules to follow for maximum reach and results. Remember, the algorithm is your ally, not your enemy! 🤝
BuzzFeed is shaking things up by creating its own social networking app, marking the first time an internet-born company has taken this leap. This new social platform will supposedly push back against the negative effects of AI algorithms – which are common in today’s top
Did you catch Super Bowl LIX? With 37.1 million U.S. households tuning in, odds are you were right there with them! Each year, Superbowl commercials are almost as eagerly anticipated as the game itself and offer prime, albeit expensive, opportunities for brands to generate buzz.
In early January, a majority of our Wahl Media team had the opportunity to volunteer at the Ronald McDonald House Charities of Rochester, NY, where we prepared dinner for the families staying there. This experience was incredibly rewarding for our team, providing a deeper understanding
Industry Update! To truly capture consumer attention and boost sales in a saturated market, big brands need more than just a rebrand—they need BOLD ideas that leverage their position and shares. Marketing Drive’s article explores how high-visibility brands like Procter & Gamble, The Coca-Cola Company‘s
Is Instagram purposefully downranking organic posts tagged as sponsored content? Influencer marketing and brand deals are not new to the social media space. From the dawn of time, humans have been utilizing high profile individuals to push new products or ideas. However, as social platforms
By Jarrod Adams In the age of hybrid and remote work, the benefits of working from home have been widely celebrated—flexibility, reduced commute times, and a better work-life balance. However, the importance of seamless communication between in-office and remote teams has never been more crucial.
It’s time to brush-up on your Meta Special Ads Categories, as the platform is expanding them once again… Starting now and continuing through early 2025, Meta will be expanding their “Credit” special ads category to now be an all-encompassing “Financial Products & Services” category instead.
Over the weekend, we celebrated Director of Digital Media Jarrod Adams on his 10th work anniversary with Wahl Media: “We’re thrilled to celebrate a remarkable milestone! Jarrod Adams is marking 10 years with us and we couldn’t be more proud of everything that he
A potential interface change may be coming to your Instagram soon… With vertical video continuing to dominate social media, Instagram is developing new ways to further optimize for this on their platform. Their latest test? Switching Instagram profile grid’s from squares to vertical rectangles. While
Have you started planning for 2025? Whether your company is taking advantage of Reddit’s advertising opportunities or not, their 2025 Annual Moments Planning Guide can be a great resource to plan next year’s social media calendar for any platform. Download and explore the guide further
By Connor O’Shea In the ever-evolving landscape of digital advertising, Responsive Search Ads (RSAs) have become a cornerstone of effective marketing strategies. As businesses strive to capture the attention of consumers, RSAs offer a dynamic and adaptable solution that leverages the power of machine learning
Looking for the latest metrics, trends, or tips & tricks for TikTok? Semrush has developed a comprehensive TikTok Guide for 2024 that provides readers with all of the information they will need to utilize the platform’s full potential. So, whether you’re a social media marketer
From strategy to planning, execution to evaluation and auditing to invoicing, our team at Wahl Media will be with you throughout every step of the process.
