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By Julie Burke Every four years, the Olympics captivates audiences unlike any other event. Athletes strive for greatness, nations rally behind their teams, and millions around the world are glued to their screens. For businesses and advertisers, this presents a golden opportunity to showcase their

Google has announced it will not phase out third-party cookies as previously planned. Instead, the company will introduce a new approach that aims to give users more control over their privacy. This decision represents a significant shift in Google’s privacy strategy and will be welcomed

By Katelyn Lugo  In our last blog post, we delved into the Google Ads Auto Apply Functions, weighing the pros and cons of leveraging this feature. As digital marketers, we know that where Google leads, Meta (formerly Facebook) often follows. Recently, many advertisers have noticed

Industry Update! Step aside Google and Bing, TikTok is emerging as a popular search engine for Gen Z users among the usual industry leaders. As this generation strives for authenticity in reviews and recommendations, TikTok has become a valuable platform for researching new products, finding

Enjoy peacefully scrolling through Instagram while you can, as non-skippable video ads may be appearing on your feed soon. This new ad format prohibits users from scrolling through their feed further, forcing them to stop and view the ad until the allotted time is up. However,

TikTok published a guide to help ride the summer sports wave, as there are several big athletic events quickly approaching. This 19-page guide provides an overview on effective brand engagement, how to expand your audience to other communities, a calendar of key events throughout the

This month, we celebrated two important events: May 9th We celebrated Connor O’Shea’s two-year work anniversary with Wahl Media! We’ve watched Connor grow immensely in the past two years, and we’re excited to continue being part of his professional journey. Happy workiversary to Connor! May

LinkedIn is a social platform typically utilized for its B2B marketing opportunities. But, should it be in contention for part of your B2C media campaigns as well? With several other social media sites making headlines for one reason or another, LinkedIn has remained a professional

Is Pinterest included in your media plan for Q2 or upcoming Q3? With the social platform experiencing its largest growth in users since 2021, maybe it should be (if the demos make sense!). Recent reports are averaging 518 million monthly active users during Q1. Could

By Jarrod Adams In the fast-paced world of digital marketing, staying ahead of the curve is crucial for success. With millions of businesses vying for the attention of online consumers, finding ways to streamline advertising efforts and maximize returns on investment (ROI) is paramount. Enter

On March 26th, the Wahl team participated in Fairport Perinton Partnership’s annual Fairport/Perinton Community Clean Up program! Headquartered in Fairport, NY, we were proud to help the community by removing trash from a parking lot located right across the canal from our office.    

Nielson Market Research just dropped their annual marketing report , covering four main points marketers are focused on for 2024 and beyond: “1. Spending optimism is up 2. Marketing tactics and KPIs are misaligned 3. Digital dominance may hurt holistic returns 4. Measurement confidence is

Is OOH part of your marketing strategy? If not, other brands are using this tactic at a growing rate … so it may be time. Our experts here at Wahl Media know how to place both static and digital billboards to ensure the proper people

By Abbey Szumloz As we pass the 2-year anniversary of Elon Musk acquiring the platform “X” (formerly known as Twitter), the app is still appearing in headlines more than ever, as the CEO and owner continues towards his goal of an entirely subscription-based platform. This

Google just announced some enhancements coming to Paid Search! They’re aiming to reduce low-quality results when searching on their platform, including spam. Happy reading! Or listening (this article is available in audio form too). Need help with your Paid Search strategy? Our experts here at Wahl

If you like data analysis, this one is for you! This report by Tinuiti details fascinating insights into Q4 2023 performance across several digital platforms, including Google, Meta, TikTok, and Amazon. These powerful data points can provide explanations for why certain things happened to your

It definitely should be! Check out this industry update provided by The YouTube Team: https://blog.youtube/news-and-events/youtube-number-one-streamer-nielsen/ Need help with your YouTube strategy? Our experts here at Wahl Media can help. Let’s connect!    

By Jarrod Adams  In the ever-evolving landscape of digital marketing, the role of artificial intelligence (AI) is becoming increasingly prominent. Among many other areas, AI is making significant waves in search engine technology. With the advent of AI-generated search, the dynamics of paid advertising are

By Abbey Szumloz  Earlier this month, Meta held an Agency Summit to highlight their expectations for the advertising industry in 2024 as the new year quickly approaches. In this blog post, we outline and summarize our key take aways from the summit, providing insights that

By Connor O’Shea The social media platform X, formerly known as Twitter, has caused quite a stir in the advertising industry by recently teaming up with the Google Display Network (GDN). This strategic move aims to breathe new life into X’s advertising revenue, particularly after

By Katelyn Lugo It’s never too early to think about holiday advertising! TikTok dropped their 2023 guide and we’ve summarized our main takeaways for you in this blog post. We recommend downloading and reviewing the entire guide as it’s actually a quick (and very informative)

By Jarrod Adams If you’re in the marketing industry, you’ve probably heard about Google’s new analytics property, Google Analytics 4 (GA4). Google officially transitioned to this new property on July 1st, sunsetting(ish) the older Universal Analytics (UA). After a month since the transition, we wanted

By Abbey Szumloz Image Source (Heath, 2023)   After months of hearing whispers about Meta’s new text-based social platform, conversation now alludes to the app potentially launching as soon as mid-July, 2023. This new platform has been code-named Project 92 or P92 and unofficially called