For more than two decades, Wahl Media has proudly partnered with Faraci Lange, one of Western New York’s most respected and enduring law firms. Much like Wahl Media, Faraci Lange is a local legacy brand—deeply rooted in Rochester and Buffalo, and known for their integrity, compassion, and legal excellence.
Our media strategy for Faraci Lange emphasizes consistent presence across traditional and digital platforms, with a special focus on video, radio, and outdoor media. By maintaining an active, recognizable presence throughout the year, we ensure that Faraci Lange remains top-of-mind when prospective clients need them most.
CHALLENGE
For more than two decades, Wahl Media has partnered with Faraci Lange, one of Western New York’s most respected law firms. Their goal has always been to maintain and enhance their strong local presence while standing out in a competitive legal market. Faraci Lange needed a strategic media approach to stay top-of-mind for prospective clients across various practice areas, such as auto accidents and medical malpractice, and ensure continued brand visibility in the ever-evolving media landscape.
APPROACH
To support Faraci Lange’s long-term growth, Wahl Media created a consistent, cross-platform media strategy with a focus on traditional and digital media. The approach included:
- TV & CTV: Broadcast and streaming video used for high-impact brand storytelling
- Radio & Streaming Audio: A strong voice presence to reinforce trust and brand recall
- Outdoor (OOH): Strategic placements in high-traffic areas for maximum daily exposure
- Digital Video & Retargeting: Extending reach and driving conversions with precision targeting
The strategy emphasized campaign consistency throughout the year, with careful attention to seasonal traffic patterns for practices like auto accidents, and tailored educational messaging for medical malpractice cases.
RESULTS
Wahl Media’s deep local relationships and strategic execution produced measurable outcomes that helped Faraci Lange dominate their market:
- Over 6.25 million CTV impressions, 1.3 million streaming audio impressions, and hundreds of thousands of YouTube viewers, reinforcing the brand’s presence across multiple platforms.
- Exceptional engagement rates:
- CTV/Streaming Video: Achieved a 98.8% video completion rate, showing strong content quality and targeting precision.
- YouTube: Consistently maintained video completion rates above 91% with solid earned engagement (views, likes, and subscribers).
- Streaming Audio: Achieved 97% listen-through rates, confirming the effectiveness of the audio content in passive listening environments.
- Over 1,500 site visits directly attributed to CTV viewers and more than 1,700 visits from streaming audio, validating the campaigns’ impact on driving client actions.
The integrated media approach created a layered, high-impact campaign that significantly increased brand visibility and drove both performance and trust with Faraci Lange’s target audience.