Wahl Media executes a variety of graduate campaigns for Rochester Institute of Technology, through both the Marketing and Communications Department, as well as Saunders School of Business.
HERE, THERE, EVERYWHERE
The Wahl Media Digital team manages RIT campaigns that target a wide range of geographies that span from RIT’s backyard in Rochester, all the way to China and India. These targeted areas are determined based on the current RIT student base as well as through trends in enrollment for Higher Education.
FULL CIRCLE ATTRIBUTION
Our success points do not stop at the ad click; they extend through the user’s full journey. Our buys are set up to provide data from the ad click, through the application, up to student deposits.
WIDE SPECTRUM OF BUYS
Wahl Media assists RIT on campaigns large and small. From promoting their full Graduate School program options, all the way down to specific Colleges who require tailor-made targeting, Wahl works with RIT’s marketing department to determine the most efficient and effective ways to reach potential applicants.
CAMPAIGN EVOLUTION
All campaigns are developed and optimized with the use of student data, industry trends, and platform metrics. Our plans are fluid and are revised, optimized and enhanced on a regular basis. Our team meets with the marketing and data analytics team members to identify mid-campaign learnings and collaborate on ways to improve the results of the campaign.