Industry Update: 2024 Annual Marketing Report – Nielson
May 1, 2024
Nielson Market Research just dropped their annual marketing report📝, covering four main points marketers are focused on for 2024 and beyond:
“1. Spending optimism is up
2. Marketing tactics and KPIs are misaligned
3. Digital dominance may hurt holistic returns
4. Measurement confidence is high, but incomplete”
Download your copy here: https://www.nielsen.com/insights/2024/maximizing-roi-in-a-fragmented-world-nielsen-annual-marketing-report/