CHALLENGE
Kinney Drugs needed a media strategy to enhance brand affinity, drive retail growth, and expand its presence in the healthcare sector across New York and Vermont.
APPROACH
Wahl Media placed buys for 90+ locations using broadcast, digital, outdoor, and streaming channels. Niche targeting was employed to reach rural communities, military personnel, older adults, and college students. Additional support was provided for PR efforts, influencer campaigns, and sponsorships.
RESULTS
Kinney Drugs strengthened its market position, successfully expanded co-op vendor programs, and increased engagement through local partnerships and media initiatives.