Kinney DrugsPharmacy & Retail

Graphic of a large green leaf pointing up and a smaller teal leaf pointing right on white, symbolizing Smarter Media’s strategic media buying, brand growth, and service in Fairport, NY.
Kinney Drugs logo: orange mortar and pestle atop “K,” slogan “Experience the Difference” below; reflects Smarter Media’s expert media buying in Fairport, NY.

CHALLENGE

Kinney Drugs needed a media strategy to enhance brand affinity, drive retail growth, and expand its presence in the healthcare sector across New York and Vermont.

APPROACH

Wahl Media placed buys for 90+ locations using broadcast, digital, outdoor, and streaming channels. Niche targeting was employed to reach rural communities, military personnel, older adults, and college students. Additional support was provided for PR efforts, influencer campaigns, and sponsorships.

RESULTS

Kinney Drugs strengthened its market position, successfully expanded co-op vendor programs, and increased engagement through local partnerships and media initiatives.