CHALLENGE
RIT needed a media strategy to promote its graduate programs to a diverse audience, including local, national, and international students. The challenge was to optimize campaigns using student data and enrollment trends while targeting the right prospective applicants.
APPROACH
Wahl Media managed digital campaigns spanning RIT’s home market in Rochester to international locations like China and India. Using platform metrics, industry trends, and student data, campaigns were continuously optimized through mid-campaign assessments with RIT’s marketing and data analytics teams. Wahl Media executed both broad and highly targeted media buys, promoting the full Graduate School program and specific colleges.
RESULTS
The campaigns provided full-circle attribution, tracking performance from ad clicks through applications and student deposits. Continuous refinements led to improved efficiency and effectiveness in reaching potential applicants.
