CHALLENGE
UR Medicine needed a comprehensive media strategy to manage over 200 campaigns annually, promoting multiple hospital affiliates and service lines across 16 counties in Upstate and Western New York.
APPROACH
Wahl Media developed media plans tailored to regional demographics, using data-driven insights and strategic placements. The team ensured HIPAA compliance while optimizing digital healthcare advertising efforts. High-profile media buys, including Superbowl and NFL placements, were executed seamlessly.
RESULTS
UR Medicine’s campaigns achieved strong regional awareness, with targeted media buys improving patient outreach and service line visibility across a broad geographic area.