Wahl Media supports Rochester Broadway Theatre League (RBTL)—the region’s premier performing arts organization and owner of the historic Auditorium Theatre—in promoting a full season of Broadway touring productions and a diverse lineup of live events.
CHALLENGE
With a wide variety of events ranging from Broadway shows to concerts, comedians, and game shows, RBTL needed a strategy that could flex to different audiences while driving consistent ticket sales. Each show required its own targeting approach, message, and media mix to reach and convert the right people.
APPROACH
Wahl Media developed customized, show-specific campaigns using a mix of platforms including Meta, Google Search, Google Display, YouTube, Pinterest, Connected TV, and programmatic video/display. Our team used audience research, website analytics, and years of entertainment experience to inform strategy.
Campaigns were monitored and optimized weekly, with regular reporting and performance insights shared with the RBTL marketing team. Pixel placements on the RBTL and Ticketmaster sites enabled real-time tracking of user engagement and ticket sales.
RESULTS
Wahl Media’s agile and performance-driven campaigns helped RBTL increase awareness, engagement, and ticket sales across its full event lineup. Real-time dashboards provided visibility into sales trends and ROI, empowering the RBTL team to make data-informed decisions for future events.