SUNY FredoniaHigher Education

Graphic of a large green leaf pointing up and a smaller teal leaf pointing right on white, symbolizing Smarter Media’s strategic media buying, brand growth, and service in Fairport, NY.
SUNY Fredonia logo: blue geometric cap above bold "FREDONIA," with "STATE UNIVERSITY OF NEW YORK" below; media buying expertise.

CHALLENGE
SUNY Fredonia aimed to attract both undergraduate and transfer students through strategic digital outreach.

APPROACH
Wahl Media implemented campaigns using Paid Social Media, Addressable Video, and Display advertising to target prospective students and raise institutional awareness.

RESULTS
The campaigns led to increased web traffic, heightened awareness of SUNY Fredonia’s offerings, and a boost in admissions activity.