John Jay College of Criminal Justice (CUNY)Higher Education

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John Jay College of Criminal Justice logo: "JOHN JAY" in bold dark blue, "COLLEGE OF CRIMINAL JUSTICE" below in light blue text.

CHALLENGE
John Jay College needed to drive awareness and interest in its graduate programs through a series of digital campaigns.

APPROACH
Wahl Media managed a variety of Paid Social Media campaigns, emphasizing graduate program messaging and targeting relevant audiences.

RESULTS
The campaigns delivered strong results, including double-digit increases in website visits, new users, and total sessions—contributing to greater visibility and prospective student engagement.