CHALLENGE
Following the opening of a 90,000 sq. ft. expansion, The Strong sought to increase visitor attendance from key New York State markets while expanding brand awareness across Canada.
APPROACH
Wahl Media developed a mix of traditional and digital campaigns, leveraging first-party data and third-party insights to craft market-specific strategies. The approach included mass media and targeted digital efforts to drive travel interest and visitation.
RESULTS
Campaigns generated double-digit increases in attendance year-over-year, along with significant growth in website activity and engagement. The Strong’s regional footprint expanded, leading to greater tourism interest.
