CHALLENGE
With a short summer season, Seabreeze needed a high-impact, time-sensitive media strategy to drive attendance and engagement within a limited timeframe.
APPROACH
Wahl Media applied its expertise in event promotion, utilizing proactive planning and campaign monitoring. A combination of traditional and digital media was used to ensure maximum audience reach, alongside leveraging media relationships for added-value promotions.
RESULTS
Attendance goals were exceeded in the second year of partnership. Campaigns outperformed industry averages, and historical data was leveraged to refine future targeting, improving cost efficiency.