CHALLENGE
SUNY Oswego needed to drive applications and enrollment through strategic media campaigns for both undergraduate and graduate programs. The institution sought to reach high school graduates, transfer students, and international applicants.
APPROACH
Wahl Media built and executed targeted campaigns in key application windows, utilizing a mix of traditional and digital media. The campaigns spanned New York State, the Northeast, and international markets. The team leveraged paid search, social media, and digital video to reach active students and continuously optimized buys based on performance data and past campaign learnings.
RESULTS
The strategy successfully drove applications and yield, with improved engagement and efficiency in media spending. The ongoing refinement process led to multiple successes across SUNY Oswego’s media strategy.