Seabreeze Amusement ParkRegional

Graphic of a large green leaf pointing up and a smaller teal leaf pointing right on white, symbolizing Smarter Media’s strategic media buying, brand growth, and service in Fairport, NY.
Seabreeze Amusement Park logo, symbolizing vibrant, family-focused branding and Smarter Media’s strategic media expertise in Fairport, NY.

CHALLENGE

With a short summer season, Seabreeze needed a high-impact, time-sensitive media strategy to drive attendance and engagement within a limited timeframe.

APPROACH

Wahl Media applied its expertise in event promotion, utilizing proactive planning and campaign monitoring. A combination of traditional and digital media was used to ensure maximum audience reach, alongside leveraging media relationships for added-value promotions.

RESULTS

Attendance goals were exceeded in the second year of partnership. Campaigns outperformed industry averages, and historical data was leveraged to refine future targeting, improving cost efficiency.