By Jarrod Adams With online privacy concerns and legislation on the rise in the United States, Google is stepping up to the plate.  Starting in Q1 of 2022, Google plans to remove third-party cookies from the Chrome browser.  We, as advertisers, benefit from this technology to...

By Dave Perkins College basketball fans hunger for the month of March each year as they fill out their office pool brackets and tune-in for the excitement of March Madness. That is…until 2020. The Covid-19 pandemic forced the cancellations of most conference...

By Julie Burke, I’m an admitted award show junkie. I love watching the red-carpet fashion hits and misses, funny or failing opening monologues, and the long and short acceptance speeches - all while munching on popcorn, sipping some wine, cuddled in my Snuggie on...

By Amanda Galley We’re proud to partner with key healthcare providers in our region. Folks at all levels of these organizations have been working around the clock for months to meet NY State health standards, provide a safe and secure healthcare environment, and deliver...

By Laura DiCaprio Although podcasts themselves are nothing new (they’ve been around in some shape or form since the 1980s), the nuances of the medium are continually changing and evolving. Knowing who listens to podcasts, their media habits, and what programs are offered allow us...

By Katelyn Lugo If you think the new Instagram Reel feature looks reely (get it?) familiar, you would be correct! On August 5th, Instagram debuted Reels, “a new way to create and discover short, entertaining videos on Instagram.” Reels consists of 15 second...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]By Laura DiCaprioWith people taking social distancing precautions and many areas enforcing travel bans and/or restrictions, it's no surprise that summertime travel is down this year. This, combined with a solid number of people still working from home,...

By Amanda Galley Analyzing campaign metrics and identifying returns has become a moving target during the pandemic. As I was preparing an outline for a client review yesterday, I found myself a little sad at rethinking the term YOY (year over year) for...

By Laura DiCaprio When I left the office for the day on Friday, March 13, stopping to say goodbye to my coworkers on the way out, I didn’t know that would be my last day working in-person with my team for the foreseeable future....

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